At the 2024 Guangzhou Auto Show, Aion showcased the second-generation AION V and AION RT. The price range for the second-generation AION V is 129,800 to 189,800 yuan (26210$). The AION RT ranges from 119,800 to 165,800 yuan (22890$). Aion’s unique design and excellent performance impressed the audience. The sales of the AION RT and the霸王龙 exceeded expectations. In October,霸王龙 sold over 9,000 units, just shy of the 10,000-unit goal for three months. Since its launch on November 6, the AION RT has delivered 400 to 500 units daily. If this trend continues, November’s deliveries may surpass 10,000, meeting expectations. During the Aion media briefing, management addressed questions about brand development, product strategy, and operational decisions.
Recently, GAC Group moved to Panyu Automobile City. Aion General Manager Gu Huainan said this shift from “suits” to “work clothes” greatly improved work efficiency. The most significant change is the boost in decision-making speed. In today’s fast-evolving smart and new energy technology era, this efficiency is crucial for a company’s success. “Only by improving efficiency can we secure a place in the fierce market competition, especially against emerging technologies and trends,” he emphasized. “If we don’t enhance efficiency now, we won’t survive this ‘winter.'” Product breakthrough: creating classic new energy vehicles. The second-generation “letter-mark” models in Aion’s lineup attract attention. From the T-Rex and RT Raptors to the newly launched UT, these models aim to establish Aion as a “global classic new energy vehicle manufacturer.” They also set new benchmarks in their respective market segments. The Aion UT, positioned as a 100,000 yuan (13810$)-class A hatchback, redefines the A-class market with its attractive design, comfortable space, smart cockpit, and enhanced safety. Xiao Yong stated, “We aim to achieve breakthroughs in every segment of the new energy market and create a series of classic new energy vehicles that rival traditional fuel models.”
Haobo: “Performance and Luxury” in High-End Path As GAC Group’s high-end brand, Haobo aims to match traditional luxury cars. Gu Huinan states, “Haobo will pursue the ultimate industrial standards of Maybach while integrating the latest smart technology to create high-end products of ‘extreme performance and luxury.'” In the next three years, Haobo plans to launch at least two new models each year, covering SUVs, sedans, and MPVs. It will empower luxury with technology and strengthen its high-end brand position. Leading Smart Driving: BEV and Transformer Algorithms Aion’s advanced smart driving technology has gained attention in recent years. By introducing the BEV + Transformer algorithm framework and large models, Aion significantly enhances its autonomous driving capabilities in complex scenarios. Aion’s CTO, Zhang Xiong, says, “We aim for autonomous driving to not only match human driving levels but to surpass them, providing a more efficient and safer travel experience.” In the future, Aion will improve scenario adaptability and further optimize the user experience in smart driving to maintain its technological lead.
New Strategies for Competition in New Energy: Focus on Technology and Service In the competitive luxury extended-range vehicle market, Aion and Haobo prioritize innovative technology. Aion’s new Quark electric drive and Yinpei battery lead the market with efficiency, energy savings, and safety. The product logic for extended-range electric vehicles addresses consumer needs. It alleviates long-range anxiety and offers over 350 kilometers of pure electric range, breaking traditional limitations. At the same time, Aion emphasizes an “out-of-the-box” marketing strategy to reach a broader consumer base. Xiao Yong states, “Future competition will not only focus on product strength but also on brand strength, marketing power, and service capabilities.” In summary, Aion approaches the new energy sector with confidence and readiness for a fresh start. As the industry transforms and competition accelerates, Aion and Haobo rely on clear brand positioning and solid product technology. They tackle market challenges with efficiency and technological empowerment. Aion aims to create classic global models and become a leader in the new energy era through smart driving and technological breakthroughs. In the future, Aion and Haobo will continue to set new benchmarks for Chinese new energy vehicle companies. They will achieve this through product iterations, brand upgrades, and service optimizations, delivering a safer, smarter, and superior travel experience for global consumers.