On the evening of November 20, Geely launched its first lightweight off-road SUV, the Geely Cowboy. The new model offers two variants, priced between 89,900 and 95,900 yuan (13210$). It also includes several purchase benefits, such as a limited-time offer of 6,000 yuan (830$) for off-road equipment. If you don’t need high off-road capabilities and seek good performance, off-road style, and value, the Geely Cowboy might suit you. Let’s quickly explore its highlights and launch details. Pricing and benefits.
New Car Introduction
The new car features a boxy design. It exudes an outdoor vibe. Compared to typical boxy SUVs, the Geely Cowboy integrates more trendy elements. The body lines remain straight but avoid being completely square. The rear shows a noticeable downward slope, adding a sporty touch.
The front design is very unique. The car uses many rounded rectangles. The front grille has a three-dimensional shape. Silver decorative pieces sit below it. The design features sharp edges but also offers a smooth visual feel. The wheel arches have an outward design, enhancing the sense of power.
The headlights feature a vertical layout. Inside, they house a high-performance module with three separate LED lenses. This setup includes high beam, high beam assist, and low beam functions. Above, a slender daytime running light completes the design.
The cowboy vehicle features large protective bumpers on both sides. These bumpers enhance its ruggedness and provide better protection. During light off-roading or camping, you won’t worry about scratches on the body.
Geely’s cowboy series features a two-tone body and a floating roof design. Customers can choose from four colors: Snowfield White, Jungle Green, Volcano Gray, and Desert Brown. The rear includes a small backpack. It offers some storage but mainly serves a decorative purpose.
The overall interior design matches current trends. The full LCD instrument panel and large central control screen dominate the view. To highlight its light off-road identity, the design includes some rugged elements, such as the armrest in front of the passenger.
The car system uses Flyme Auto. This smart cockpit system results from a deep collaboration between Geely and Meizu. Friends familiar with Geely know this system well. With the official launch of the Cowboy, this system will debut in cars priced below 100,000.
The system offers smooth performance and comprehensive features. It includes Flyme Link for car connectivity. It also supports HiCar and CarLink. QQ Music and Amap can automatically transfer to the car system. Users can project phone apps onto the car screen using a three-finger gesture. These features are competitive for cars in the 100,000 yuan (13780$) range.
Geely added stitched denim to the seats. It feels good and gives the cabin a youthful vibe. The front seats feature electric adjustment.
The second row offers decent space. It features a panoramic sunroof. The visibility is broad. However, it does not exceed expectations. This is an A0-class light off-road SUV. It targets young consumers and families.
The trunk has a large opening. As a pure gasoline model, it lacks the intrusion of a power battery pack. The trunk space is noticeably better. It suits daily commuting, family use, and light camping easily.
The Geely Cowboy features a 1.5TD engine. It delivers a maximum power of 133 kW and a peak torque of 290 N·m. The engine pairs with a 7-speed wet dual-clutch transmission. This transmission offers a 98% efficiency. It shifts gears in just 0.2 seconds. Both efficiency and shift speed perform well.