On December 3, Miami time, Jaguar officially launched its first concept car under the brand revitalization strategy. The Jaguar Type 00 marks a remarkable achievement after the release of the new brand logo.
The new car features a brand new logo. It uses geometric shapes. The uppercase and lowercase letters align harmoniously. The design is symmetrical and simple, reflecting modernism. The “Leaper” totem symbolizes Jaguar’s esteemed identity. It always maintains a forward leaping posture, representing excellence and progress. The new letter combination expresses elegant and understated artistry. The letters “j” and “r” arrange cleverly, symbolizing the completion of the work.
The Jaguar Type 00 concept car embodies Jaguar’s new brand image. It draws inspiration from Jaguar’s glorious history. Four significant transformations convey deep meanings. They vividly illustrate Jaguar’s reinvention and rebirth through a new visual language. The “Type” prefix connects to Jaguar’s historical roots, echoing the groundbreaking E-type. The first “0” signifies zero emissions. The second “0” indicates this concept car is the “zero car” in the new Jaguar lineup. The Jaguar Type 00 concept car boldly redefines the traditional image of electric vehicles. It features a streamlined hood, a wide roof profile, 23-inch alloy wheels, a fastback, and a boat-tail design. Sharp, modern body lines create a dynamic and tense aesthetic. Jaguar’s exclusive electric architecture, JEA, infuses this dreamlike design with soul.
The car features a bold and avant-garde waistline. It has a long hood design, creating a sleek silhouette. The classic “leaping leopard” emblem is laser-etched onto hand-polished brass. This emblem sits on both sides of the car. Additionally, the emblem appears in various locations on the body. It includes hidden rear cameras and charging ports. The front grille also remains concealed until needed.
The rear design continues the bold style. It features a tailgate without a rear window and a panoramic glass roof that blends with the body. This creates a sculptural exterior profile. The wide, long taillights integrate into the horizontal rear shape. They enhance the presence of the Jaguar Type 00 concept car.
The interior features modern aesthetic design. Its symmetrical layout highlights three handcrafted brass strips that elegantly run throughout the cabin. A 3.2-meter-long brass central axis resembles an extended spine. It cleverly divides the dual floating instrument panel, showcasing a futuristic symmetrical beauty. For details, the interior uses three core materials: brass, cave stone, and fabric. These choices express a bold artistic style and enhance the unique cabin atmosphere.
Smooth, soft stone serves as the base. It supports the floating seat and central spine, creating a layered spatial color. The seat, speakers, and floor feature fine wool upholstery. The dashboard feels silky. A light touch switches the screen seamlessly. Two large screens enhance the tech feel. The storage space opens electrically. The car also includes a high-definition, ultra-wide streaming rearview mirror, replacing the traditional mirror.
The Jaguar Type 00 concept car features a panoramic glass roof. This design creates a more open environment for passengers. Inside, it includes Prism technology. Passengers can change the cabin atmosphere to match their preferences. This enhances interaction between users and the vehicle. The device hides under the electric door on the side of the car. It contains totems made of brass, stone, and snowflake stone. Passengers can place one totem on the center console to adjust the car’s style. The selected totem influences ambient lighting, sound system, and customized screen images. Together with a tailored fragrance, these elements create an unprecedented personalized experience.