Have you noticed how similar they are? The 200,000-level electric vehicle market faces intense competition, mainly around models starting with “7.” New cars focus on smart interaction and end-to-end intelligent driving. Meanwhile, the mainstream 100,000-level family market experiences more complex competition. Continuous price cuts create “upward” competition in this segment. Additionally, features like smart cockpits and widespread intelligent driving become standard for new cars priced just over 100,000. Family consumers must choose between “need, want, and desire.”
Today, the compact SUV market under 100,000 yuan (13690$) offers many choices. BYD’s Yuan series and AION Y have established a presence. Newer options include Chery’s iCAR V23, iCAR 03, and Baojun’s Yueye Plus, which provide unique styles. We will discuss three new models, all named with a “5.” The Galaxy E5 leads the brand’s rebound. The Deep Blue S05 received over 10,000 orders within 10 days of its launch. The MG ES5 recently re-launched. These three models are popular in the same price range. In the competitive family market, which one stands out?
The key to a “worthwhile choice” is a suitable price. Ideally, it should bring surprises. Let’s start with the newly launched MG ES5. Last week’s “interesting” press conference marked a new beginning for car re-releases. Technically, the MG ES5 officially launched last November. The recent event introduced new purchasing policies. It offered a surprise price range of 99,000 to 129,000 yuan (17660$). The entry-level model dropped by 17,000 yuan (2330$), making it accessible at the 100,000 yuan (13690$) threshold.
The Galaxy E5 and Deep Blue S05 directly compete with the MG ES5. Their price ranges are 109,800 to 145,800 yuan (19960$) and 119,900 to 145,900 yuan (19970$), respectively. Coincidentally, the entry prices of all three models differ by 10,000 yuan (1370$). Let’s see which one offers the best value in the 100,000 yuan (13690$) segment.
For three compact electric SUVs, each model offers limited power options. For entry-level models, range and basic features are key for comparison.
The table clearly shows a saying: “You get what you pay for.” The entry-level Deep Blue S05 stands out with its strong power parameters and range. It also has the best battery capacity and fast charging speed. In contrast, the entry-level MG ES5 underperforms. The Deep Blue S05 is the only model with L2-level driving assistance. Its comfort features justify the extra ten thousand yuan compared to the Galaxy E5. Notably, both entry-level pro models of the MG ES5 lack a heat pump air conditioner, which diminishes their “pro” status.
After reviewing the entry-level models, let’s examine the mid-range performance. The three models are priced around 120,000 yuan (16420$). The MG ES5 has reached a near-top configuration level. In the overall comparison, the power parameters show little change. The range exceeds 500 kilometers for all models. The MG ES5 has improved in charging speed and heat pump system. It also features a unique electric trunk opening function. However, it lacks in seat functionality. The Galaxy E5 offers optional L2-level smart driving. It has the best range. Yet, as an entry-level long-range model, it does not provide a panoramic sunroof, powered passenger seat, or rear cup holders, which feels stingy. The Deep Blue S05 maintains its configuration advantage. The entry-level version is well-equipped, and the mid-range version is very appealing.
The three models show clear differences in their top configurations. The price adjustment makes the MG ES5’s top model cost less than 130,000 yuan (17790$). This is 16,000 yuan (2190$) lower than the other two models. This price gap compensates for the differences in features. The overall configuration is sufficient. It also offers L2-level intelligent driving, making it a solid choice. The top models of the Galaxy E5 and Deep Blue S05 are almost the same price. The Galaxy E5 excels in range and seat functions. The Deep Blue S05 focuses more on assistance features and fast charging speed.
In addition, space dimensions impact consumer decisions for a home-use SUV. The Deep Blue S05 clearly stands out in this area. It is the only model with a front trunk. Although the MG ES5 is shorter in length, its wheelbase and trunk performance are similar to the Galaxy E5.
Let’s summarize the features of the three models. In 2024, Geely Galaxy experienced rapid growth. The launch of the Galaxy E5 marked a turning point. New models followed closely and showcased strong product capabilities. The brand positioned itself as a “global car” with its self-developed GEA new energy architecture, Flyme Auto system, and 11-in-1 intelligent electric drive system. These innovations meet real consumer needs. The Galaxy E5 stands out as a phenomenal hit in the compact SUV market. Its sales results prove the market’s recognition of its quality.
When discussing “hot models,” the Deep Blue S05 stands out alongside the Galaxy E5. Both target the same price range, just over 100,000. The S05 shows strong market performance and serves as a direct competitor. If the Galaxy E5 is a reliable family car, the S05 offers more emotional value. It’s fun and engaging. From the first SL03 to the latest S05, Deep Blue quickly reached 400,000 units sold. In short, the S05 delivers exceptional value. For features and smart driving, it’s the best choice in its class.
Since Zhou Jinkai took over as general manager of SAIC Passenger Vehicle’s MG division, MG has clearly embraced a new beginning. In a price-sensitive market, direct price adjustments serve as the most effective entry point. This strategy has sparked renewed interest in the MG ES5. The model’s high-end features at a low price create a competitive advantage. Its European heritage and driving enjoyment may help it establish a distinct identity. However, it risks losing consumers who prioritize features. To thrive, MG needs more support and visibility. -END-