On February 28, 2025, SAIC-GM Buick announced a fixed price for the Buick Regal. The Regal 28T Enjoy version costs 123,900 yuan (17010$), and the 25T Ultra Enjoy version costs 106,900 yuan (14670$). This pricing offers users a “super driving value” experience. To respond to user interest in the Regal GS, Buick launched a GS modification kit. The kit includes a refreshed front bumper, a black grille, “fang” blades, and a midnight tail wing. The GS modification kit will go on sale in the second quarter, available for 2024 and later Regal owners.
GS stands for “Gran Sport.” It represents Buick’s high-performance version that focuses on technology and driving enjoyment. The design features a dynamic style with strong visual impact. The Buick Regal was one of the first models to adopt the GS design language. It combines GS aesthetics with performance, making it a favorite among style-driven consumers.
Buick launched a fixed price for the Regal. To respond to consumer demand, it introduced the GS modification kit. The black grille features a parametric structural aesthetic design. The cells arrange in a matrix, showcasing exquisite craftsmanship and highlighting a sense of power. The “fang” blade is a classic design element of the Regal GS. The high-gloss black trim enhances its sharp appearance and exudes dominance. The extreme night rear wing integrates with the trunk design. This further optimizes the car’s aerodynamic performance and reveals the inherent sporty character and latent power of the GS.
The Buick Regal stands out in the Buick sedan family. It features the brand’s PURE Design philosophy. The design includes the signature winged shape and a large grille. This creates a visual effect of outward expansion. The classic dual winged headlights on each side convey a sporty stance.
The new Starę½® grille features a clever wing-shaped design. It includes well-placed chrome elements that create depth. This design emphasizes a youthful, sporty rhythm. The wing-style LED headlights appear strong yet elegant. The boomerang-shaped daytime running lights and taillights enhance the vehicle’s visibility. The aerodynamic contours wrap around the body, adding tension and fullness. The simple, refined Buick tri-shield logo highlights fashion and youthful energy.
The Buick Regal develops on General Motors’ global mid-sized vehicle platform. Its wheelbase reaches 2829mm. This design offers spacious seating and ample storage. It also ensures agile handling. The cabin features Buick’s signature wrap-around design. The interior highlights a minimalist, sharp style with a pure quality. The center console and door handles use a floating design, adding a modern touch. Soft materials cover areas above the knees, while the door panels feature honeycomb decorative textures. This combination showcases technology and refined athletic aesthetics. Hand-stitched French seams and rhythmic chrome accents throughout the interior reflect a stylish, dynamic, and premium feel.
The Buick Regal offers two power options. The 28T Enjoyment Edition features the eighth-generation Ecotec 2.0T variable-cylinder turbo engine paired with a 9-speed HYDRA-MATIC transmission. This powerful combination delivers a maximum output of 174 kW. It produces 350 Nm of torque between 1500 and 4000 rpm.
The 25T Super Enjoy Edition features a powerful combination. It includes an eighth-generation Ecotec 1.5T four-cylinder direct-injection turbo engine and a 9-speed HYDRA-MATIC intelligent transmission. This setup delivers a maximum power of 124 kW. It generates 250 Nm of torque across a wide range of 1700 to 4400 rpm.
The Buick Regal’s chassis system targets the sports luxury segment. It features European-style sporty tuning. Drivers enjoy precise handling and excellent vibration damping. The three-spoke multifunction steering wheel includes paddle shifters. ESP electronic power steering enhances control. The ETRS button-style electronic gear shift and sport mode selection add to the driving experience. This combination offers rare handling pleasure and a smooth ride. Additionally, the Buick Regal showcases superior features in comfort and safety. It comes with leather upholstery as standard. The front seats offer electric adjustment and heating. The eConnect smart connectivity system supports Apple CarPlay and Baidu CarLife. It includes dual USB charging ports in the rear. Library-level sound insulation technology allows users to enjoy a B-class experience at A-class prices. In terms of safety, the Buick Regal has a reputation as a “road tank.” It meets global five-star crash safety standards. It features leading active and passive safety technologies. The BFI integrated body design uses high-strength steel. All models include active hood technology for excellent pedestrian safety. Buick offers a straightforward pricing strategy.
In 2024, Buick will lead the industry by launching a “one-price” model. Many “one-price” vehicles have gained popularity among users. Consumers have shown strong support for the “one-price” approach with their purchases. Starting this year, all new Buick models will adopt a new energy pricing model. The “one-price” system will apply to all dealers, ensuring uniform pricing. This change will ease the hassle of price comparisons for consumers. The company plans to introduce several new cars this year.
In 2025, Buick will launch four new models and six updated models. It will offer more than two new energy vehicles in MPV, SUV, and sedan categories. Buick will leverage SAIC General Motors’ full-stack capabilities in electrification, intelligent driving, and smart cabins. The brand will quickly adopt the new generation super-integration architecture and the latest advancements in intelligent driving, smart cabins, and intelligent power. This will strongly support Buick’s development. This year, Buick will also surpass 15 million cumulative sales. It will become the fastest single automotive brand in China to reach this sales milestone, setting a new benchmark for brand growth.
This year, Buick’s MPV, SUV, and sedan families will see significant updates. In the first half of the year, Buick will launch a new energy MPV. This full-size, seven-seat MPV will feature the SAIC-GM “Zhenlong” hybrid system. It will offer the longest range in its class. In the Buick SUV family, the all-new Envision S Platinum will debut soon. It will join the Envision Plus to showcase Buick’s 10% stronger product strength and value compared to competitors. The “Smart Electric Comfort” SUV, Buick ELECTRA E5, recently introduced five exclusive limited-edition car covers, highlighting its stylish appeal and quality.