With the release of the FAW Bestune Yuyue 03, FAW Bestune presses the “accelerate towards new” button. This move comes amid fierce competition in global and domestic new energy vehicles. On February 25, 2025, FAW Bestune held a technology brand launch in Shanghai. The event, themed “Enjoy a Better Future,” announced the shift to new energy forms. The company unveiled hard technologies like the Yueying platform, Zhuri power, and Ruyi cockpit. It also debuted the new model Yuyue 07.
After the press conference, Sina Auto invited key figures to discuss the showcased content. They spoke with Yang Xinglong, head of the FAW Bestune Yuyi technology brand; Xu Ming, head of the FAW Bestune Zhuri power technology; and Gao Zelei, head of the FAW Bestune Yuyi digital cockpit. They answered questions of interest. For example, why did Bestune Yuyi hold an independent technology press conference? FAW Bestune has strong technology and insists on a user experience-first approach to car manufacturing. I was curious about the independent technology press conference for Bestune Yuyi. Typically, other brands present their strategies alongside product launches. It is rare to see such a grand event focused solely on one model or series. Yang Xinglong addressed this question directly.
Yang Xinglong stated that this technology release aims to convey our confidence and professionalism to users. We prioritize user needs and experiences in our car manufacturing philosophy. We develop different vehicles for different users and groups. This technology day showcases our existing and in-development technologies across various cars. We want everyone to see our technical strength, innovation, and sincerity. From the above statement, we can deeply feel FAW Bestune’s determination to “move towards newness.” The five major technology foundations serve as our base. The Yueying platform has strong derivative capabilities. At the launch, we must highlight the Yueying platform. Everyone understands that a solid foundation supports a tall building, and a strong root system keeps a tree standing in the wind. A good base is crucial for any product. An excellent platform is essential for automotive research and manufacturing.
The newly launched Yueyi platform is a dedicated platform developed by FAW Bestune for new energy vehicles. It relies on five core technologies: ultra-light architecture, versatile comfort, efficient energy management, star-speed chassis, and rock-solid safety. This platform covers mainstream products with a wide range of derivatives, including A0 to B-class models, various drive types, and new energy powertrains. In addition to its strong derivative capabilities, the platform excels in handling, intelligence, safety, and comfort. The debut compact SUV, Yueyi 03, and the second medium-sized SUV, Yueyi 07, are both SUV models. Will there be smaller SUVs or sedans in the future? Yang Xinglong, the head of the Yueyi technology brand at FAW Bestune, stated that they will launch the third car in the Yueyi series by the end of this year. This model will be an A+ class sedan compatible with range extension and EV technology. Additionally, they plan to introduce two models this year: an A0 class pure electric crossover aimed at young users and a five-seat SUV with both range extension and pure electric capabilities. The Yueyi 03 has many highlights. Its energy consumption is very low at 11.8 kWh/100 km, while still maintaining good air conditioning performance. Users often worry about heating in winter, especially in Northeast China. The Yueyi 03 can quickly heat up to meet user needs. Similarly, it cools rapidly in the hot southern weather, achieving a great balance in energy management. This is quite a challenge to accomplish.
In terms of wind resistance, FAW Bestune uses wheel rotation technology and lightweight materials. It combines these with low-drag design to control wind resistance. The company employs the Extreme Gull electric drive for long-lasting reliability. Its main advantage is responsive handling, making it ideal for urban driving, or as we call it, City Walk. FAW Bestune builds on its experience in vehicle integration. The interior offers spaciousness comparable to traditional B-class cars. The well-proportioned exterior achieves a longer wheelbase and more interior space. It navigates city streets smoothly. The small blind spot at the A-pillar provides excellent visibility. The Yueyi 03 maneuvers easily on narrow roads. FAW Bestune leads in pure electric, plug-in hybrid, and range-extended technologies. Regardless of the vehicle class, the powertrain is a core component. Developing its own power system is a key focus for brands. With its own power system, a brand gains significant influence in the industry. FAW Bestune showcases its self-developed “Zhuriri Power BMP” at the press conference. This system includes three major technology routes: BMP Ultra Electric, BMP Super Hybrid, and BMP Ultra Range Extender. It impresses as a versatile option, surprising the media and users present.
The question arises: What advantages does Dayun Power offer? What is its standing in the industry? Xu Ming, the head of Dayun Power technology at FAW Bestune, answered this. He stated that in the pure electric power sector, BMP’s Jiao O electric drive features various integrated forms, including three-in-one, eight-in-one, and twelve-in-one. The power range spans from 75 kW to 220 kW, supporting front-wheel, rear-wheel, and four-wheel drive. The Jiao O electric drive achieves a comprehensive efficiency of 92%, the best in its class. The eight-in-one electric drive runs 600,000 kilometers with zero failures, providing users with a lifetime of maintenance-free operation. These points position it as a leader in its class.
In the currently popular hybrid segment, we aim to set a new benchmark in hybrid technology. We want to address the user pain point of hybrid vehicles: “great with power, weak without it.” We will reduce energy consumption and enhance performance. Our hybrid engine achieves a thermal efficiency of 45.21%. It delivers 168 kW of power, with a motor efficiency of 92% and a generation capacity of 120 kW. The FAW Bestune Yuyi 07, equipped with the Zhuri Power BMP hybrid system, accelerates from 0 to 100 km/h in 7.1 seconds. Its WLTC fuel consumption stands at just 4.9 liters, leading in its class. Based on these figures, I confidently assert it is the best in its category. Friends, you should try it out. AI models will “spoil” consumers in 2025. This year will see a surge in AI model applications. Many car manufacturers are collaborating with AI models like Deepseek to develop new in-car systems. These advancements will make human-machine interaction more natural and intuitive. The Yuyi 03 features the Deepseek AI model. We are eager to learn about its specific functions and future integrations. Gao Zelei, head of the FAW Bestune Yuyi digital cockpit, addressed this question. Gao Zelei stated that AI models can transform vague intentions into the closest possible answers and assist users in execution. For example, if you need a tire repair, traditional voice systems fall short. The AI model can identify that the car likely has an issue and help you find nearby repair shops or car detailing services, guiding you there. DeepSeek excels in reasoning capabilities. Currently, the Yuyi 03 integrates DeepSeek to translate vague user intents into tailored answers, offering more personalized services. It aims to be your soul companion, making consumers more “lazy.”
DeepSeek is open source and consumes little resources. Each car company must develop various capabilities to thrive in the AI era. Many companies create their own large models, but integrating these models into vehicles is challenging. Currently, all intelligence relies on the internet; without it, vehicles may lack intelligence. To transform cars into smart machines, we must install the car’s brain on the vehicle, not in the cloud. This approach enhances performance and reduces consumption. DeepSeek’s technology addresses consumption issues, offering more possibilities and technical support for making cars intelligent offline.
AI enhances brain function and mobilizes physical abilities in vehicles. Data shows over 20 automakers have integrated DeepSeek. Their outcomes are similar. How can we differentiate our model with the cabin and set a new standard? Since the rise of new forces, homogenization has been unavoidable. To address this issue, we must understand the essence of AI. We can only compare AI to a person. To achieve digital life, we need to activate more capabilities. A smart brain alone is insufficient. AI must see with eyes and hear with ears. It needs to process multidimensional information to create a complete picture. This picture informs us of our current situation and how to interact. Gao Zelei provided a vivid example. When users face a traffic jam on the highway, they see a speed limit sign 10 meters ahead, limiting speed to 120 km/h. In this scenario, should we announce the limit? We give the car’s perception of the environment to the brain. The AI model then determines that this announcement is inappropriate. AI mainly enhances brain function and mobilizes physical abilities. In summary, the Q&A session was brief but addressed media and user concerns clearly. We sensed FAW Bestune’s determination and confidence to transform in the new energy era. From a robust platform architecture and power system to a unique perspective on future AI integration, FAW Bestune and the upcoming Yueyi series promise to surprise us. FAW Bestune will officially launch the “Yueyi” new energy product series at the brand night in March. The first model, Yueyi 03, will also hit the market. After all this talk, I can’t wait to experience it myself.