In 2025, the BMW 3 Series celebrates its milestone 50th anniversary. Over the past fifty years, the BMW 3 Series has evolved repeatedly. Each transformation enhances its intelligence and driving pleasure. It meets the desires of drivers across generations. To honor its legacy, BMW introduces 2,500 special edition 50th anniversary models for Chinese customers.
Enjoy the interior and personalized paint. Ignite your driving passion at all times.
The new car offers two exclusive colors: matte pure gray and lightning purple. These colors come from BMW’s personalized paint options. They highlight the unique limited edition nature from a distance. The car features two new styles of 19-inch exclusive wheels that emphasize its sporty character. Inside, Alcantara material covers the steering wheel, seats, and door panels. This material balances comfort, sportiness, durability, and luxury. It also provides better grip during sporty driving, giving drivers strong physical support. The red center mark on the steering wheel and the 50th anniversary carbon fiber trim reflect the racing culture inherent in the BMW 3 Series. The new BMW 3 Series 50th Anniversary Limited Edition displays a special commemorative badge on the B-pillar, gear shift area, and all seatbacks. Externally, it showcases the exclusivity and unique aesthetics of 2,500 users. Internally, it constantly reminds drivers that they are in a commemorative “sports benchmark.”
Over 50 years, the BMW 3 Series has embraced tradition and innovation. It enters a new era of intelligent driving pleasure. The new BMW 3 Series 50th Anniversary Limited Edition features a new operating system. It uses a “zero-level” floating window design. The main interface shows navigation information and controls high-frequency driving functions. This design reduces operational distractions and enhances driving safety. The BMW Intelligent Personal Assistant receives a comprehensive upgrade. Its response speed significantly improves. Its interaction understanding evolves deeply. It offers features like wake-word-free commands and delayed listening. BMW adheres to the principles of “human-centered ergonomics” and “driving in the loop.” It aims to create a reliable, user-friendly, and confident intelligent driving assistance system. This system ensures a safe and comfortable driving experience.