Volkswagen has three joint ventures in the Chinese mainland market: FAW-Volkswagen, SAIC Volkswagen, and Volkswagen Anhui. At today’s Volkswagen design communication meeting, officials showcased the latest concept cars from each joint venture. They announced that these models will debut at the Shanghai Auto Show.
Volkswagen’s passenger car brand CEO in China, Meng Xia, stated, “We aim to bring the latest designs to Chinese consumers who seek aesthetics and cutting-edge technology. Our new Chinese DNA will uphold our core values of timeless design, continuous innovation, and excellent quality. It will blend with the latest aesthetics and technology trends in the Chinese market. As we promised, we are deepening this concept. We will create personalized design languages for different user groups.”
Andreas Mindt, chief designer of the Volkswagen passenger car brand, stated, “Every design at Volkswagen starts with clear goals and a deep understanding of users. The ID.CODE concept car clarifies our design direction for the Chinese market. It defines new design principles tailored for China: injecting more energy into ‘stability’ with ‘vitality,’ giving ‘cuteness’ a new style with ‘excellence,’ and interpreting ‘ingenuity’ through inspiring design. We have always listened to the needs of Chinese users. We refine this design philosophy based on their feedback. This approach preserves the brand essence while precisely addressing the new expectations of the next generation. It reflects in the unique design language of our joint ventures.” In 2024, Volkswagen’s new Chinese DNA begins with the ID.CODE concept car, showcasing three core design principles. This concept car features a sporty exterior that highlights technological aesthetics. The interior offers comfort and flexibility. Additionally, cutting-edge technologies, such as Level 4 autonomous driving and AI-powered virtual assistants, enhance this concept car.
Volkswagen brand interprets its new China DNA based on the characteristics of three joint ventures. FAW-Volkswagen focuses on family values. It creates vibrant, youthful designs that offer a warm and friendly travel experience. SAIC Volkswagen emphasizes high-end aesthetics. It shapes a grand, stable, and elegant visual language. Volkswagen Anhui targets individuality and innovation. It breaks traditional design boundaries with avant-garde concepts. Through differentiated design strategies, Volkswagen ensures each new car balances practicality and aesthetics, meeting the diverse needs of Chinese users. During the 2025 Shanghai Auto Show, Volkswagen will showcase design languages that highlight the unique styles of its joint ventures and unveil three concept cars for the first time.