The new generation of BMW is not just a model. It represents the future of the BMW Group and the BMW brand. It features a new design and groundbreaking technology. This defines the future of the entire BMW product lineup. At the upcoming 2025 Shanghai Auto Show, the BMW Group will debut a new generation of ultra-sensory smart cockpit. This booth will showcase over 30 models and cutting-edge innovations. It aims to offer Chinese consumers a comprehensive, revolutionary travel experience. The smart cockpit highlights four major interfaces, the driving control technology “Super Brain,” and innovative full-color changing technology. The BMW Group leads Chinese consumers into the new generation of intelligent driving with tangible, robust technology.
Innovation Highlight 1: The “Giant Screen Cinema” version of the new BMW Intelligent Cockpit debuts in China. It showcases a groundbreaking smart human-machine interaction interface.
The BMW booth showcases the “Giant Screen Cinema” version of the new BMW Intelligent Cockpit. Visitors feel like they shrink to “thumb” size. They closely examine four groundbreaking human-machine interaction interfaces. They experience BMW’s innovation firsthand. BMW’s innovation breaks the mold. The new generation models replace traditional dashboards with a panoramic display that spans over one meter from pillar to pillar. This display achieves a top-tier contrast ratio of 100,000:1. It offers 4K resolution, making colors vibrant and images sharp. The exclusive BMW nano-coating glass ensures that all passengers can see the projection without interference from polarized sunglasses. The projection also provides a 3D depth effect, nearly level with the road. There are no distant physical screens blocking the driver’s view, allowing focus on the road and enhancing concentration. BMW’s innovation embraces change. In 2004, BMW became the first major brand to widely use heads-up display technology. By 2025, the new generation models will feature a 3D heads-up display that innovates on traditional vertical projections. It uses industry-leading oblique projection technology, making navigation arrows appear “stuck” to the road and speed limit signs seem to float in front of the car. The driver can receive important driving or navigation information without shifting their gaze. This presentation feels more natural, making driving safer and less distracting.
BMW’s innovation replaces conventional thinking with independent thought. The super-sensory control steering wheel features a practical design. It enhances direct communication between driver and car. The groundbreaking vertical double-spoke design centers on the driver. When gripping the wheel, hands rest naturally in the “best driving position.” The thumbs can easily access all functional buttons without leaving the wheel. This design follows ergonomic principles. The “active tactile feedback” technology adds touch confirmation to physical buttons. This intuitive interaction embodies the new generation of BMW’s “pure driving pleasure.” BMW’s innovation serves people while leading trends. Since 1975, the first-generation BMW 3 Series introduced the angled center console design. This design applies to every subsequent BMW model and inspires competitors. In the new generation, BMW leads again with a unique “free-cut” design for the center console. The 17.5-degree tilt allows easy access to distant functions. It ensures the driver’s arms never block any area of the center screen, even at various steering angles. This layout places frequently used buttons closer to the driver, making control easier and more effortless. Innovation highlight ②: The “Driving Control Super Brain” concept car “Citywalk” showcases cutting-edge technology for a new driving experience.
The new BMW generation driving pleasure concept car, comparable to F1 racing dynamics, will soon arrive in Shanghai for “citywalk.” In an era where horsepower is easy to access, BMW believes peak performance requires superior control. BMW developed the “Driving Control Super Brain” using advanced algorithms and a new intelligent architecture. This system successfully manages the performance “beast” that is the new generation driving pleasure concept car. The new BMW electronic and electrical architecture serves as the foundation. The “Driving Control Super Brain” integrates power and chassis domains for the first time in the industry. It efficiently combines core functions like power transmission, braking, charging, energy recovery, and steering. It reduces command processing time to just 1 millisecond, achieving a tenfold improvement over previous systems. This results in more precise steering, faster cornering, and greater vehicle stability. The self-developed BMW dynamic performance control system reflects over a century of BMW’s expertise in driving dynamics. The new generation models can match 98% of BMW owners’ deceleration habits and intentions using only energy recovery. In most scenarios, they eliminate traditional mechanical brakes, allowing for silent, smooth braking. In the future, the “Driving Control Super Brain” will feature in every new BMW generation model, providing drivers with a smoother control experience in all driving situations. Innovation highlight: The BMW i5 full-color changing art concept car will debut in Shanghai.
Innovation transforms cold machines into intelligent companions filled with warmth and emotion. It even turns technology into art. The BMW i5 Color Changing Art Concept Car proves this. The car features independent, electrically controlled animated films on the roof, hood, rear, and sides. Each film contains millions of microcapsules, each about the size of a human hair. When powered, these capsules change the structure and arrangement of color particles, creating complex patterns and colors. It brings to life the iconic colors and patterns of South African artist Esther Mahlangu. BMW cleverly merges groundbreaking color-changing E Ink technology with global avant-garde art. This fusion showcases BMW’s bold vision for personalized future mobility. It highlights BMW’s unique artistic appreciation as a luxury brand and demonstrates its core spirit of innovation. BMW strides into a new generation of intelligent driving pleasure. It ignites emotional resonance through technology, aiming to inspire. From April 23 to May 2, BMW showcases cutting-edge technology at Hall 7.1. Don’t miss the BMW Group exhibit!