On April 23, 2025, the global auto industry spotlight shines on the Shanghai National Exhibition and Convention Center. The Shanghai Auto Show ranks as one of China’s most influential A-level auto exhibitions. It serves as a platform for automakers to showcase their technology and signals industry trends. This year, FAW Hongqi presents its first luxury off-road vehicle, along with the Hongqi H5 PHEV and the Hongqi Tiangong 06. The Hongqi H5 PHEV officially launches with two models, priced at 159,800 to 173,800 yuan (23850$). The Tiangong 06 offers six models, priced at 179,800 to 225,800 yuan (30980$). The off-road vehicle blends toughness with culture. As a representative brand of China’s auto industry, Hongqi carries deep emotions and expectations from the public. This launch marks a significant step into the high-end off-road market. It aims to showcase brand technology, expand market share, and enhance brand influence.
This rugged off-road vehicle features a strong design. Its boxy body lines exude a commanding presence. The large chrome grille stands out at the front. It pairs well with rectangular headlights and roof-mounted auxiliary lights. This combination enhances the vehicle’s visibility and creates a powerful visual impact. The wide wheel arches add to the aggressive look and increase customization options. The new model supports five customization methods: factory standard, original options, factory accessories, reserved interfaces, and aftermarket modifications. The manufacturer has launched a global recruitment program. This initiative opens all vehicle modification ports to worldwide collaboration, aiming to meet diverse consumer needs. This vehicle uses a body-on-frame structure and includes three differential locks. This setup is standard for serious off-roading and ensures reliable performance in challenging conditions. The self-developed vector control technology with four motors is a significant highlight. It allows precise control of torque and direction for each wheel with millisecond response times. The vehicle delivers up to 1800 Nm of wheel torque output and accelerates from 0 to 100 km/h in about four seconds. Such performance ranks it among the best in the off-road segment.
In the current wave of automotive intelligence, Hongqi’s new car keeps pace. Detailed information about its smart features isn’t fully available yet. However, the hardware, including lidar on the front and roof, suggests it likely offers advanced driver assistance features. This setup promises a smarter, more convenient, and safer driving experience. With the debut of Hongqi’s first luxury off-road vehicle, the tough off-road market gains a strong new player. It remains to be seen if it can stand out in this competitive market, disrupt the existing landscape, and win consumer favor. We expect this car to surprise us once it officially launches. Hongqi Tian Gong 06: A New Force in Electric Mid-Size SUVs In the increasingly competitive new energy vehicle market, the electric mid-size SUV segment has become a battleground. The Hongqi Tian Gong 06 enters with a starting price of 179,800 yuan (24670$), targeting the 200,000 yuan (27440$) price range. It directly competes with popular models like the BYD Song PLUS EV and Tesla Model Y. Compared to the BYD Song PLUS EV’s entry price of 189,800 yuan (26040$), the Tian Gong 06 drops below that threshold. Against the Tesla Model Y’s base price of 263,900 yuan (36210$), it creates a nearly 80,000 yuan (10980$) price gap, establishing a high cost-performance advantage and quickly becoming a focus for budget-sensitive consumers.
The Tiangong 06 captures modern consumer aesthetics with precision. It builds on the avant-garde design of the Tiangong 05. The closed front face features sharp, elongated headlights. They resemble the piercing gaze of a futuristic vehicle. The central red flag emblem runs across the front. This modern interpretation of the brand’s symbol stands out in traffic. It blends Eastern aesthetics with a sense of technology. Inside, the Tiangong 06 offers five elegant interior color options: Feather White Gray, Fairy Cloud Purple, Floating Light Brown, Profound Gray, and Ochre Brown. These choices create an immersive luxury cabin. Hidden air conditioning vents enhance the simplicity of the center console. The 15.6-inch 2.5K floating central screen delivers a stunning experience. Touch controls operate smoothly and seamlessly.
The Hongqi Si Nan auxiliary driving system acts as an “intelligent navigator.” Its pure visual solution accurately identifies road conditions. The highway NOA and city NOA functions make long-distance driving and urban commuting easy. The tracking reversing feature serves as a parking tool for novice drivers. One button activates the spacious bed mode for relaxation. The 14-speaker Dynaudio sound system delivers a top-notch auditory experience. Warm ambient lighting creates a cozy atmosphere. The co-pilot’s zero-gravity seat alleviates travel fatigue. The front-row double-layer acoustic glass blocks outside noise. The sentinel mode protects the car 24/7. Each feature reflects Hongqi’s commitment to luxury and comfort. In today’s rational car-buying environment, the Tian Gong 06 car stands out. It offers precise pricing, differentiated configurations, and advanced technology. This electric mid-size SUV car carves a unique competitive path. As the new energy vehicle market matures, this model, blending brand heritage with innovation, may reshape the segment. It could become a key growth driver in Hongqi’s new energy strategy. The Hongqi H5 PHEV: a new addition to the plug-in hybrid lineup. In a fiercely competitive and rapidly evolving automotive market, the Hongqi H5 PHEV officially launched at the auto show. It injects new energy into the H5 series and stirs the market. The H5 PHEV comes in two versions: the 130 Super Hybrid and the 170 Super Hybrid. The official starting price is 185,800 yuan (25500$), with a promotional price as low as 159,800 yuan (21930$). This pricing strategy is highly competitive. Compared to the BYD Han DM-i, which starts at 168,800 yuan (23160$) for the base model, the Hongqi H5 PHEV’s price advantage effectively attracts price-sensitive consumers, giving it a strong market entry.
The Hongqi H5 PHEV maintains the design of the current fuel version. Its large vertical chrome front grille pairs well with the split front light units. The red flag emblem extends from the hood into the grille, enhancing brand recognition. This iconic design helps it stand out among competitors. Inside, the Hongqi H5 PHEV showcases unique charm. It offers a new light blue color scheme, highlighting its identity as a new energy vehicle. This color scheme does not appear in the fuel version. Customers can also choose a pomegranate red and graphite black interior, enriching their personalization options.
The power system stands out as the core highlight of the Hongqi H5 PHEV. This vehicle features a plug-in hybrid system made up of a 1.5T hybrid engine and an electric motor. The pure electric range under CLTC conditions reaches 130 km and 170 km. The fuel filler is on the right rear side of the vehicle. The fast and slow charging ports are on the left rear side, making daily use convenient. In terms of range and power, the Hongqi H5 PHEV matches competitors like the BYD Han DM-i. Its range ranks among the mainstream levels in its class. The power combination ensures strong output while balancing energy consumption. It performs well in both urban commuting and long-distance travel, showcasing strong market competitiveness. At the Shanghai Auto Show, the Hongqi brand showcased its technological strength and innovations through multiple new vehicle launches. From pure electric SUVs to plug-in hybrid mid-sized cars, luxury off-road vehicles, executive hybrid sedans, and flying cars, Hongqi aims to join the ranks of world-class automotive brands. The ambition is significant, and the capability is impressive. Hongqi continues to expand its product lineup to meet diverse consumer needs, making strides toward becoming a world-class automotive brand.