On April 23, the 21st Shanghai International Automobile Industry Exhibition opened. FAW Audi made a strong debut with an impressive lineup. The all-new Audi Q5L, built on the PPC luxury fuel platform, had its global premiere. The FAW Audi A5L revealed its interior design for the first time. The Audi A6L e-tron, based on the PPE luxury electric platform, also made its exhibition debut. The Audi Q6L e-tron and Q6L Sportback e-tron joined the showcase, highlighting Audi’s advanced technology. FAW Audi displayed its product lineup under the slogan “Fuel and Electric, All in Audi,” emphasizing its leadership in the luxury car market and showcasing its technical expertise and innovative strength.
In 2025, FAW Audi will launch a strong product offensive. It will rely on the PPC luxury fuel platform and the PPE luxury electric platform. The company will create innovative luxury products tailored for Chinese customers with a dual drive of “fuel + electric.” Additionally, FAW Audi will use the E³ 1.2 electronic and electrical architecture. It will collaborate with top domestic suppliers like Huawei and CATL. The focus will be on developing smart features that better meet local preferences. This will usher in a new era of high-end travel that combines fuel and electric intelligence.
At the auto show, Chen Bin, member of the Party Committee and vice president of FAW Group, as well as Party Secretary and General Manager of FAW-Volkswagen, announced that the launch of the Q6L e-tron family and A6L e-tron marks a new era for luxury electric vehicles in China. This transition moves from the “1.0 oil-to-electric exploration phase” to the “2.0 innovative breakthrough phase,” and now enters the “3.0 high-quality safety and technology development phase.” The Audi brand will offer a series of high-quality, high-tech luxury electric vehicles, providing customers with safer, smarter, and more enjoyable driving experiences. Audi returns after a century, stronger than ever! FAW Audi A5L: Exceptional quality, intelligent future. As the flagship model of Audi’s new PPC luxury fuel platform, the FAW Audi A5L features an interior design that perfectly blends technology and comfort. It delivers a refreshing travel experience and captures the attention of all attendees.
The all-new slim Audi MMI panoramic display features an 11.9-inch Audi virtual cockpit screen and a 14.5-inch curved OLED screen. Together with a 10.9-inch active privacy co-driver screen, they create a human-centered digital stage. The unique interactive interior ambient lighting and the largest W-HUD enhance the technological feel. The standard “cloud-like seats” cater to Chinese consumers’ body types. Their ergonomic design redefines comfort with 17 different positions from the backrest to the thigh area. The interior includes a Porsche-like nine-section sky roof, featuring the only factory starry sky roof in its class. The triple silver coating technology blocks 99.9% of ultraviolet rays, 99.5% of infrared rays, and 88% of energy. The car also has 102 RGB LEDs, allowing for infinite color adjustments. These lights interact with other interior ambient lights and can display different flowing animations in four modes: welcome, energy, rhythm, and relaxation. Additionally, the B&O premium sound system integrates 16 speakers and includes vehicle noise compensation, providing an immersive auditory experience.
The FAW Audi A5L is the first luxury fuel vehicle equipped with Huawei’s leading QianKun technology. It features Audi’s latest E³ 1.2 electronic architecture and a new generation smart cockpit. This combination delivers a personalized smart experience that exceeds expectations. The A5L has a body size with a wheelbase of 2969mm, comparable to a C-Class. It captures and elevates the essence of the Audi A5 Sedan. The design philosophy emphasizes beauty in function, blending Eastern and Western elements. This approach achieves a near-perfect golden ratio in proportions and offers spaciousness that rivals C-Class vehicles. It ensures uncompromised aesthetics and pure luxury. The all-new Audi Q5L leads the global luxury mid-size SUV market. Built on the Audi PPC luxury fuel platform, it combines exceptional space with deep-rooted sporty genes. This SUV marks a new era of intelligent evolution in the luxury B-segment.
The all-new Audi Q5L features a design by Frank Lamberty, the chief designer of the Audi R8. It emphasizes “visual dimensional design.” The design optimizes body proportions and enhances sporty details. This approach redefines the elegant stance of luxury SUVs and captures the essence of sporty aesthetics. The Audi Q5L combines smooth lines with a sense of power. Its front design showcases a performance flagship style. The newly upgraded wide-body octagonal grille is more refined, perfectly blending luxury and sport. The rear design follows Audi’s “Less is more” philosophy. A continuous three-dimensional light strip spans the width of the car, aligning with the floating sporty rear bumper in a golden ratio. The new model equips the latest generation EA888 Evo5 2.0 TFSI inline-four turbocharged engine. Compared to the previous generation, the EA888 Evo5 features numerous technical upgrades and optimizations. These include variable geometry turbocharging, 500 Bar high-pressure fuel injectors, and a full-cycle Miller cycle. These advancements enhance power, fuel economy, emissions standards, comfort, and reliability. Audi A6L e-tron: A flagship redefined, a new electric chapter. New energy vehicles have transitioned from the “1.0 oil-to-electric exploration phase” to the “2.0 innovation breakthrough phase” with pure electric platforms and smart technology. With the arrival of the Audi Q6L e-tron and A6L e-tron, we enter the “3.0 high-quality safety and technology development phase.” This marks the official announcement of “A century of Audi, the king returns!”
Audi A6L e-tron is the brand’s first luxury sedan built on the PPE electric platform. It injects high-voltage energy into the A6’s flagship DNA. This sets a new benchmark for luxury C-class electric sedans.
The Audi A6L e-tron merges technology and luxury. Its long body measures 5087mm, with a wheelbase of 3078mm. This design blends classic executive proportions with electric features, creating a new standard for electric mobility. In terms of design, the A6L e-tron achieves a perfect balance between aesthetics and performance with a drag coefficient of 0.22Cd. The split digital headlights and second-generation OLED taillights form a dynamic lighting system. This system supports eight personalized light signatures, creating a smart aesthetic that bridges the physical and digital worlds. The high-gloss trim on the sides enhances the low center of gravity. The nine-zone adjustable panoramic sunroof offers precise dimming and efficient heat insulation. The cabin features an immersive design. It includes an 11.9-inch virtual cockpit, a 14.5-inch OLED central display, a 10.9-inch passenger screen, and Audi’s first electronic exterior mirrors with a built-in 7-inch screen. This “human-centered” digital stage pairs with a leading AR-HUD for an enhanced reality head-up display, providing an immersive interaction experience that makes luxury and technology accessible. On the performance front, the A6L e-tron packs a 107kWh battery, achieving a range of 770km on the CLTC cycle. The 800V high-voltage platform allows for rapid charging, reaching 10% to 80% in just 20 minutes. This combination of long range and quick charging ensures a relaxed travel experience. The all-wheel-drive version features dual motors, enabling a remarkable 0 to 100 km/h acceleration in just 4.5 seconds. The adaptive air suspension balances sporty dynamics with comfort, delivering an exhilarating driving experience for both city commutes and highway travel. Additionally, the car incorporates Huawei’s advanced QianKun technology, providing L2 driving assistance without maps, setting a new standard for luxury electric sedans. The Audi Q6L e-tron family redefines standards beyond just being elongated. Since the introduction of the extended Audi A6 in 1999, FAW Audi has led the way in establishing the “Chinese standard” for luxury brands. Now, leveraging the highly intelligent and adaptable PPE luxury electric platform, the Q6L e-tron will become the luxury electric product that best understands Chinese customer preferences.
Audi has designed a light-up four-ring logo for the Q6L e-tron family. This logo enhances the vehicle’s visual appeal. Audi designers created a sphere front design exclusive to the Chinese market. The design features a wider front with a glossy black finish that extends to the sides, making the car appear flatter and closer to the ground. The Audi Q6L Sportback e-tron showcases the brand’s signature coupe-style design, highlighting a new trend in electric design. Compared to overseas models, the Audi Q6L e-tron has a wheelbase increased by 105mm, reaching 2995mm. The rear seats offer business-class legroom, meeting the demand for spaciousness in China. The Q6L e-tron family also includes a new generation of digital OLED taillights and split headlights, with a sharper overall design. Eight dynamic light signatures allow customers to personalize their vehicles, creating a sense of exclusivity for Chinese buyers. In the face of rapid changes in the new energy market, intelligence and electrification have become deeply intertwined. However, customers currently prioritize intelligence over new energy. FAW Audi, a pioneer brand that has developed alongside China’s automotive industry for 37 years, will use the new PPC and PPE platforms. These models will retain the essence of overseas versions while incorporating Huawei’s leading Qian Kun technology. They will feature dual laser radar and visual fusion perception solutions to achieve L2 driving assistance without maps. This offers customers a comfortable, convenient, and safe driving experience, fully addressing the demand for intelligence. Meanwhile, FAW Audi empowers fuel vehicles with advanced intelligent technology comparable to industry leaders.
FAW Audi does not force a link between energy forms and smart experiences. It leaves the choice to customers and redefines luxury car value standards. This reflects FAW Audi’s deep understanding of customer needs and its forward-looking strategy for industry development. It shows FAW Audi’s responsibility as an industry leader. Next, FAW Audi will increase its investment in smart technology. It will actively collaborate with excellent suppliers like Huawei. This will enable smart upgrades across all FAW Audi models and lead innovation in the luxury car market. In the future, FAW Audi will harness 37 years of development momentum. It will uphold a long-term vision and focus on customers. The brand will expand its high-end product lineup and maintain its lead in the luxury car market. With advancements in systems, technology, customer experience, and product layout, FAW Audi aims to surpass 10 million cumulative vehicle deliveries by 2025. This milestone will mark a new chapter for the Audi brand in China.