Recently, an internal document from Chery Automobile revealed the appointment of Wen Fei. Wen Fei, a former senior marketing executive at Xiaomi Automobile Group, officially became the vice president of Chery Automobile Co., Ltd. He also took on the role of general manager of the FR brand division and executive vice president of Chery Jaguar Land Rover Automotive Co., Ltd. He will report to Qi Shilong, the executive vice president of Chery Automobile Co., Ltd.
Wen Fei joined Chery. He will handle the FR brand. He will also coordinate with Jaguar Land Rover. He will work on the Freelander product.
According to previous reports, Jaguar Land Rover will reintroduce the Freelander as an independent electric brand. The first model will feature plug-in hybrid technology. Production will start at the Chery Jaguar Land Rover plant in Changshu by the end of 2026. The company plans to enter international markets in Europe and the Middle East in 2027.