On May 20, Weipai held the “Change for Users – Weipai Special Event” at the Shanghai User Delivery Center. Great Wall Motors Chairman Wei Jianjun stated, “Changing for users is the core of Weipai’s values. We aim to make buying and using cars safer and more reassuring.” He announced significant updates in channels, products, and technology development, demonstrating Weipai’s commitment to change for users. Wei Jianjun: Our goal is to be a brand that truly understands users. “Our goal is simple: to be a brand that genuinely understands users. We want users to see us, find us, and trust us,” Wei Jianjun said. “This is our determination and our promise.” Starting today, we will build a stronger direct service system for Weipai.
The path of Wei brand is not easy. After the shift to new energy and the wave of intelligence, Wei brand realized that focusing solely on car manufacturing is not enough. Understanding users is key to going further. Wei Jianjun stated, “Building cars is not a sprint; it’s a marathon to gain user trust.” Wei brand’s confidence to change comes from Great Wall’s 35 years of car manufacturing, Wei brand’s 8 years of high-end exploration, and strong global R&D investment with leading technology reserves. Users define the Wei brand image. Channels and products undergo upgrades. Wei brand CEO Feng Fuzhi, responsible for delivering promises, said, “This user delivery center is our first promise fulfilled.” In just 10 months, we increased store numbers from 0 to 430, covering over 110 cities. This year, we plan to expand to 600 stores, reaching over 200 cities nationwide.
To meet user needs, Wei Brand uses new media platforms to collect feedback. It addresses the demand for self-driving tours in the West by creating a service guarantee line. Wei Brand establishes 30 support stations along the Qinghai-Tibet, Sichuan-Tibet, and Qinggan loops. There is a rescue point every 200 kilometers, with the farthest point no more than 350 kilometers away. Feng Fuzhi emphasizes, “Users are the reason for Wei Brand’s existence. All our changes revolve around user needs. We believe users define the shape of Wei Brand, not us.” Based on user insights, Wei Brand launches targeted solutions. It offers personalized body colors like Morning White, Dusk Blue, and Night Black. It creates a child-friendly green cabin with a 99.9% antibacterial rate. It includes batteries that meet three times the national safety standards. The entire lineup features the Hi4 performance version with optimal efficiency in all conditions. In terms of intelligence, the home-to-home smart travel solution allows users to control their cars and plan routes through the voice assistant “Xiao Wei.” Inside the car, users can interact with natural voice and collaborate on multiple screens. The all-scenario NOA intelligent driving assistance system handles complex situations like roundabout navigation and parking gate recognition, enhancing parking convenience with a fully integrated parking system.
The new Blue Mountain refresh officially launches. It offers three models: the Blue Mountain Refresh MAX, Blue Mountain Refresh Ultra, and Blue Mountain Refresh Ultra Black Warrior. Their prices are 299,800 yuan (41620$), 326,800 yuan (45370$), and 326,800 yuan (45370$), respectively. Buyers can enjoy limited-time refresh benefits worth up to 82,599 yuan (11470$). Existing Wei brand users who trade in for the new Blue Mountain refresh receive double subsidies and lifetime free data. The biggest change in the new car is the addition of three new colors: Morning White, Twilight Blue, and Night Black.
Wei Jianjun said, “We cannot neglect or forget the users who first supported us. We must thank them for their early support of the Wei brand. Today, I decide to personally subsidize the first owners who bought the VV7 in 2017. On the occasion of the Wei brand’s 8th anniversary, they can trade in for the new Blue Mountain with an 80,000 yuan (11110$) subsidy!” The next generation of the “All-Power Intelligent Super Platform” launches. Real change must reflect a change in underlying technology. At the press conference, Wei Jianjun announced the next generation of the all-powerful intelligent super platform to global users.
The platform has seven leading advantages: 1. A super platform compatible with five power forms. 2. A dual 4S-level 2.0T super hybrid system. 3. An 800V hybrid architecture. 4. An ultra-large hybrid battery pack, offering over 400 km of pure electric range. 5. A hybrid 6C battery, charging for 5 minutes provides 200 km of range. 6. The industry’s first intelligent vehicle system. 7. The industry-leading VLA large model. The next-generation “all-power intelligent super platform” from Wei brand represents a revolutionary technological advance. While the industry debates “which power is the future,” Great Wall offers all options to users. This reflects Great Wall’s 35 years of automotive experience and represents a significant push for the Wei brand in the industry, likely reshaping the new energy vehicle landscape. From understanding user needs to achieving technological breakthroughs, Wei brand actively embraces the forefront of the times as a traditional automaker. Changing for users is a natural outcome of evolving demands and brand growth. It also reflects Wei brand’s commitment to long-term values. This unprecedented sincerity and determination will accelerate Wei brand’s pursuit of becoming the benchmark for “China’s high-end new energy brands.”