At the recent Shanghai Auto Show, BMW’s collectible sports car, the BMW Skytop, gained immense popularity and praise for its innovative design. The 50 units priced at 500,000 euros each sold out quickly. Just a month later, BMW introduced another collectible dream car. The BMW Speedtop concept made its debut at the Antique Car Show in Este, Italy. BMW announced a global limited release of 70 units, honoring fans and collectors. This move responds to customer demand and showcases the brand’s deep design heritage, forward-thinking insights, and strong market appeal. The Antique Car Show in Este began in 1929. It centers on design, classic cars, and heritage. Legendary classic antique cars gather here, attracting collectors and fans every summer weekend. They witness this globally renowned automotive event. Since 1999, the BMW Group has sponsored the Antique Car Show for 26 years, playing a key role in its revival and development.
The BMW Speedtop concept car blends the elegance of a shooting brake with unique body proportions. It introduces a large three-door sports tourer with innovative aesthetics. Mr. Hoytink, Senior Vice President of Design at BMW Group, states, “A true BMW radiates dynamism and elegance, even when stationary. The BMW Speedtop concept car embodies this. Its distinctive body shape stands out in the automotive industry. Thus, we add another stunning model to our lineup, especially in the touring car series.”
The BMW Speedtop is not just a luxury touring car. It is a handcrafted mobile artwork. BMW blends color, material, and craftsmanship. This fusion reshapes aesthetics and emotional experience. The car becomes a meeting point of industrial design and human thought. This innovation comes from within. It merges technology and art. The result is a car that feels futuristic and culturally rich.
“We honor the classics while looking to the future. Our mission in design is to give brands a sustainable and unique identity,” said Mr. Hoytink, Senior Vice President of Design at BMW Group. The BMW Speedtop inherits classic innovative aesthetics. It blends modern flair with elegance, dynamism, and brilliance, creating a refreshing experience.
The BMW Speedtop concept car features a sharp, arrow-like front design and the iconic shark nose shape. It pays homage to classic BMW models while connecting to the future. The gleaming kidney grille and slim LED headlights showcase a forward-thinking design philosophy. The lines extend from the hood to the roof and down to the rear spoiler, creating a dynamic estate car silhouette. The roof transitions from “Radiant Daylight Red” to “Radiant Twilight Silver,” enhancing visual tension. The wide body amplifies the sporty style. The specially designed two-tone 14-spoke wheels highlight elegance.
BMW believes cars should not be cold machines. They should be warm, emotional “second living spaces.” The BMW Speedtop is a “dream car” tailored to customer needs. Experts customize every part, including headlights, crystals, and leather. Their craftsmanship creates timeless elegance.
The leather interior features a unique color scheme and carefully selected materials that match the exterior style. It showcases exceptional design and aesthetic pursuit. The radiant sunlit red paint extends into the cabin, transforming into a twilight brown that harmonizes with the moonstone white seats. The two-tone leather interior cleverly divides the dynamic driving area from the functional space. The smooth, striking roofline presents a light strip effect in the two-tone leather headliner, creating an atmospheric lighting experience. Notably, BMW collaborates with the Italian luxury leather brand Schedoni to create custom luggage that perfectly matches the car’s style. Schedoni is renowned for handcrafted high-end leather goods, especially in the automotive sector, representing top quality and personalized service.
BMW Speedtop sparks imagination for the “dream car.” Driving it means more than just steering; it means joining a journey between classic and future. BMW Group creates special models for loyal customers. This expresses confidence through the blend of tradition and innovation. It strengthens the emotional connection between the BMW brand and its customers, showcasing BMW’s user-centered approach. BMW Group explores the future of cars with “innovative aesthetics,” combining technology and artistic spirit. This approach honors the brand’s century-long legacy. It boldly predicts the next era of mobility.