BMW’s new generation models will feature Horizon View panoramic display. This innovation results from a long-term technology strategy, not a sudden idea. BMW’s HUD innovations date back 22 years. In 2003, BMW became the first European manufacturer to introduce heads-up display technology in mass-produced cars. In 2021, BMW applied for a patent for its pioneering Horizon View panoramic display technology. In early 2023, BMW launched the BMW Panoramic Vision concept. This revolutionary heads-up display spans from pillar to pillar, transforming the entire windshield into a large display. It opens new design possibilities for vehicles. BMW’s Horizon View display uses ultra-short throw projection. It turns the windshield into a massive screen from one A-pillar to the other, providing a panoramic view. The projection glass features advanced custom coating technology. It ensures clarity even in bright light or when the driver wears polarized sunglasses.
For 25 years, BMW has focused on a driver-centered design. It continuously innovates to create a focused, reliable, and enjoyable driving experience. In 2001, BMW introduced a physical knob, starting a new era of human-machine interaction. After nine iterations, BMW leads again in 2025. It redefines the future smart cockpit with the groundbreaking panoramic iDrive.
Each era of BMW boldly redefines cars and human-machine interaction. In 2001, BMW introduced iDrive, marking the dawn of intelligent human interaction. In 2003, BMW launched heads-up display technology, allowing drivers to focus ahead while gripping the steering wheel. In 2015, BMW combined gesture and voice control with five-dimensional interaction. In 2021, BMW unveiled an integrated curved display, offering a seamless wide-screen visual experience. In 2024, BMW introduced zero-level interaction, enhancing the latest operating system for more direct engagement, with a 10% faster response from the smart personal assistant. In 2025, BMW will debut panoramic iDrive, leveraging a panoramic display for a significant leap forward. BMW’s panoramic iDrive will create a new generation of ultra-sensory smart cabins. It will once again revolutionize human-machine interaction and will launch with the first new generation SAV model in 2025.
Good design does not stack technology. It makes technology serve the driving experience. BMW uses the “visual cone” concept in user interface design. This concept aligns with natural driving sight. It reduces the time and frequency of visual focus shifts. Key information like driving, navigation, and alerts layers along the visual cone. Deep ergonomic design helps drivers capture necessary information quickly. This effectively reduces eye movement and cognitive load. We do not tolerate a 1% safety risk. BMW fully verifies every human-machine interaction innovation before production. The horizon panoramic display prioritizes passenger safety from the start. It strictly adheres to global safety standards. Every BMW innovation centers on passenger safety. The horizon panoramic display follows strict safety standards. The SkyLab Human-Computer Interaction User Experience Research Center in China conducted three years of rigorous digital validation. It trained algorithms using desensitized data from 6 million Chinese users. Exclusive eye-tracking tests avoid micro-animation distractions and visual dispersions. This ensures timely and safe information reading, meeting the demands of complex driving environments. Since 2020, BMW China has developed the next-generation human-machine interaction system. The usability study for the horizon panoramic display, part of the super-intelligent cockpit, involved over 1,180 users. Interviews totaled over 4,700 hours. BMW maintains a rigorous process from digital innovation design concepts to function development, verification, testing, and mass production. This process ensures reliable, mature technology can handle complex and changing lighting environments during actual vehicle use.
BMW’s horizon panoramic display enhances user experience. PHUD maintains clarity, stability, and friendliness in complex lighting and from different angles. BMW uses a patented nano-black coating technology. This technology effectively prevents reflections, glare, and polarized lens interference. Even under direct sunlight or rainy night lights, images remain sharp and clear. The display offers an ultra-wide field of view over 1 meter and a maximum display area of 40 inches, extending from one A-pillar to the other. This design provides a panoramic visual experience. Drivers of all heights and seat angles can read without blind spots. Passengers in the front and back seats can also see key information clearly. BMW’s innovative horizon panoramic display delivers an ultra-wide field of view over 1 meter, with an imaging area of 40 inches. It supports a contrast ratio of 100,000:1 and 4K ultra-high-definition quality. Even in complex lighting conditions, every color appears vibrant, and every image remains clear. Intelligent human-machine interaction integrates screens, voice, buttons, and information displays seamlessly. This setup makes driving and riding easy and comfortable. Regardless of passenger height or size, everyone can see information clearly from any angle inside the car. The system ensures large-area, 4K ultra-clear imaging that is friendly to polarized sunglasses, no matter the lighting conditions.