On May 22, 2025, the Deep Blue S09 officially launched and began deliveries. The new car offers five models. Prices range from 239,900 to 309,900 yuan (43020$). After subsidies, prices drop to 204,900 to 274,900 yuan (38160$).
The press conference announced changes to the benefits of the Deep Blue S09. Deep Blue Auto launched a smart price guarantee. Customers who lock in their purchase of the Deep Blue S09 before June 30, 2025, will secure the price until June 30, 2026. Additionally, those who lock in their purchase before June 30 will enjoy limited-time benefits, including 150,000 with zero interest for three years or up to 18,000 in financial subsidies.
At the press conference, Deep Blue Auto announced it will open-source its core patent group. This aims to contribute to the high-quality development of China’s new energy industry. The group includes key technology patents for electric vehicle battery safety, which won the China Intellectual Property Invention Patent Gold Award.
Deep Blue Auto officially announced its Smart Leadership 2030 global strategy. This strategy includes three pillars: technology, products, and services. By 2030, the company aims to sell 2 million vehicles. Of these, 35% will come from overseas sales. The company plans to launch 30 new models.
The company announced three product lines to meet diverse user needs. The models include the Deep Blue Tianheng Chassis-L, Tianheng Chassis-S, and Tianheng Chassis-G. Each focuses on extreme performance, luxury comfort, and rugged off-road capability. CEO Deng Chenghao stated that the four-motor model based on the Tianheng Chassis-L will challenge the Nürburgring track, aiming for a lap time under 6 minutes and 45 seconds. The new vehicle is the brand’s first full-size flagship SUV. It positions itself as a “smart flagship SUV for families” with four key features: HarmonyOS cockpit, Huawei smart driving, spacious comfort, and affordable pricing. It directly competes with top models like the Li Auto L9 and AITO M9.
The Deep Blue S09 features a pioneering design. It has a closed front face and a continuous light strip. The split light groups enhance its recognition. The raised lines on the front add visual impact. This design showcases its technological edge.
The new car features a design similar to the current generation of mid-to-large SUVs. The straight roofline provides ample headroom for second and third-row passengers. The simple character line reduces the imposing feel of this vehicle, which exceeds 5.2 meters in length. In terms of details, the new model includes hidden door handles and electric running boards. These features enhance its technological appeal and make entering and exiting easier. The car measures 5205 mm in length, 1996 mm in width, and 1800 mm in height, with a wheelbase of 3105 mm. Its dimensions align with other models in the same class.
The rear features a continuous taillight design. Multiple LED light sources create clear layers inside the light strip. When lit, it resembles a flowing galaxy. This design echoes the front light group, enhancing the car’s visual unity and futuristic feel. The simple, sleek rear lines pair with a black rear bumper decoration. This combination creates a low center of gravity and a sporty look.
The new car features a minimalist interior design. It eliminates the traditional dashboard and replaces it with a 43-inch AR-HUD. The center console includes two 15.6-inch 2.5K screens. The interior uses plenty of leather and soft materials. This creates a strong home-like atmosphere.
The new car features Huawei Harmony Space in its smart configuration. The system UI maintains a clean and minimalist style with a bottom tray and a left-side information tree. It displays gear position and speed in the top left corner. The rear seats include a 21.4-inch 3K entertainment screen. This screen integrates popular streaming platforms and offers an immersive surround sound system. Long trips become a private cinema experience. Additionally, the car includes a dedicated AI assistant for children. This assistant supports AI companionship, real-time conversation, and creative drawing. It accompanies children throughout their growth and expands the traditional boundaries of in-car functions. In terms of driving assistance, the Deep Blue S09 is the brand’s first model with Huawei ADS 3.3. It supports one-button driving assistance for all scenarios. The new car also offers end-to-end driving assistance capabilities.
The Deep Blue S09 offers advanced tech comfort features. It includes a rare mobile island function. The front has dual phone slots and dual cup holders. The central armrest hides a 10L climate-controlled box. It adjusts temperatures from -6 to 50 degrees Celsius. The sliding rail extends 700mm. This allows front and rear passengers to enjoy it simultaneously.
The second row features two independent seats. They slide widely and include ventilation, heating, massage, and leg rests. The seats also support lateral movement. Users can adjust the seats with physical buttons. The new car offers five bed modes. Each mode works with the fridge and multimedia screen to create diverse usage scenarios. Additionally, the car features a revolutionary three-row design. The 360mm seat cushion height allows 1.8-meter passengers to sit comfortably. It eliminates the “small bench-style rear seat.” The 313L trunk space accommodates all family luggage for stress-free long trips.
The Deep Blue S09 features the Deep Blue Super Range Extender 2.0 technology. It uses the new Blue Whale HE1.5T high-pressure direct injection hybrid range extender. The vehicle offers two power versions: two-wheel drive and four-wheel drive. The maximum power is 231 kW for two-wheel drive and 362 kW for four-wheel drive. Acceleration from 0 to 100 km/h takes 7.9 seconds for two-wheel drive and 5.9 seconds for four-wheel drive. The new car includes a 40.18 kWh battery. The CLTC pure electric range is 220 km for two-wheel drive and 210 km for four-wheel drive. The chassis features a 70 mm adjustable air suspension and CDC adjustable damping. The launch of the Deep Blue S09 marks a key step for the brand in the high-end new energy market. It sets a new standard for the comprehensive value of domestic new energy vehicles, combining intelligence and space. As of May 21, pre-orders for the Deep Blue S09 exceeded 17,000 units. This is an impressive achievement for a 300,000 yuan (41640$) six-seat new energy SUV. With new benefits introduced today, it offers greater cost-effectiveness. Better sales performance is expected in the future.