On May 17-18, 2025, the China Equestrian Endurance Tour opened in the Chaobai River Scenic Area of Langfang City, Hebei Province. Beijing Off-road sponsored the event. It showcased models like the BJ40 Extended Range and BJ30. Users experienced the charm of professional equestrian events up close. They also tested the strength of Beijing Off-road vehicles.
The BJ40 Extended Range, a flagship product of Beijing Off-road, has maintained its popularity since its launch in April. It received over 10,000 orders within 48 hours. With a starting price of 179,800 yuan (24960$), it stands out in the new energy box market. Users from diverse backgrounds, including fishing and self-driving travel, highly favor it. The BJ40 Extended Range features front and rear mechanical differential locks and a smart electric center differential lock, forming a “three-lock” system. It also includes an upgraded all-terrain smart electric ATS control system, delivering excellent off-road performance.
The BJ40 range extender excels in off-road capability. It features a 40.3kWh battery and an 82L fuel tank. The CLTC electric range reaches 152km. The WLTC combined fuel consumption drops to 1.39L/100km. With a full tank and battery, it offers a total range of 1200km. This performance eliminates range anxiety. It easily achieves “a thousand miles a day,” showcasing its strength in long-distance challenges.
In addition to the standard BJ40 extended version, the BJ40 extended Chitu version was also on display. This model features a personalized two-tone body paint. It has a raised front hood, a new front grille, and a redesigned rear wing. The design includes a side-mounted ladder, a side storage box, and a roof loading platform. The wheel arches also differ.
The Red Rabbit version features tougher configurations than the standard version. It adds a 2-inch lift nitrogen shock absorber. It includes large off-road tires, a high-flow intake snorkel, and high-penetration headlights. The wheels measure 17 inches. The chassis receives a lift. The suspension, wheels, and tires all upgrade, greatly enhancing off-road performance. It also adds a powerful winch for improved safety.
The Red Hare version features electric doors. It has leather seats with 12-way power adjustment. The front seats offer ventilation, heating, and massage. The co-pilot seat provides zero-gravity comfort. It includes a 50W wireless phone charger and a 12-speaker Harman Kardon sound system. These features enhance comfort and convenience inside the car.
Summary: Besides excellent products, BAIC Off-road brings benefits to users. The 2025 BJ40 extended model has a manufacturer’s suggested retail price of 179,800 to 299,800 yuan (41610$). With national subsidies and trade-in bonuses, the new price drops to just 154,800 yuan (21490$). During the launch, BAIC Off-road offered a “Off-road Equality Package” worth 55,000 yuan (7630$) and seven exclusive launch rewards worth 40,000 yuan (5550$). The overall value is clear. The 2025 China Endurance Equestrian Tour showcases BAIC Off-road’s product strength while enhancing the brand and expanding its influence in diverse circles.