When people think of rugged off-road vehicles, they often assume they are fuel-inefficient and heavy. They also feel that family SUVs lack the spirit of adventure. The Beijing Off-road BJ30 Traveler aims to change this perception. This boxy SUV focuses on “travel and off-road.” Can it balance the allure of adventure with everyday practicality?
The BJ30 Traveler features a rugged boxy design. It creates a strong travel vibe. The flat roof, vertical tailgate, and squared wheel arches exude toughness. This design sets it apart from the rounded urban SUVs on the market. Beijing Off-Road equipped it with three essential features, adding practical value to its ruggedness.
The roof platform secures luggage. The side ladder makes it easy to access the roof for gear organization. The lighted backpack serves both as decoration and a lighting source. Once packed, the vehicle looks sturdier. It exudes a “travel protagonist” aura upon arriving at the campsite. The vehicle dimensions are 4730mm in length, 1910mm in width, and 1790mm in height, with a wheelbase of 2820mm.
The BJ30 Traveler features a “Tianchi Blue” paint. It looks fresh and unique in the sunlight. There are also seven colors available, including “Chaka White” and “Polar Night Black.” These options offer users more personalized choices.
Open the car door and enter. The BJ30 Traveler’s interior does not focus on excess materials. It emphasizes practicality for travel. The overall design and color scheme create a simple and warm atmosphere. The dashboard in front of the passenger seat features a mountain element relief pattern.
The BJ30 Traveler features a D-type three-spoke multifunction steering wheel. It has a 10.25-inch LCD instrument panel. The console area includes a lever-type gear shifter and a driving mode switch knob. The design is refined. Operation is convenient and user-friendly.
The center console layout is simple and practical. The 15.6-inch screen size is just right. It’s easy to check navigation and adjust modes while driving. The air conditioning controls lack traditional mechanical buttons. This design keeps the console looking clean. It also differentiates from BJ40 and other models under Beijing Off-road, which focus on rugged off-road use.
The interior uses soft materials in frequently touched areas. Resting your arm on the door panel feels comfortable. The car offers plenty of storage. The front cup holder fits a 1L thermos. The central armrest box is deep enough for a folding umbrella and a power bank. The rear door panel can hold a camping folding stool. Every detail shows thoughtful design for travel.
The seat padding is thick and supportive. Even after long drives, my back and legs feel fine. In terms of space, the BJ30 Traveler excels as a travel-focused SUV. It has a 66% “usable space ratio,” rivaling C-class SUVs. It looks small but feels spacious inside.
The storage capacity impresses. With the rear seats down in the five-seat version, the depth exceeds 1.8 meters. You won’t struggle with space layout. Calling it a “mobile big bed” is not an exaggeration. You can camp without worrying about storage issues.
The power and energy consumption meet expectations. The three-engine HEV hybrid delivers both off-road performance and sedan-level fuel efficiency. Many worry that tough SUVs consume too much fuel. However, the BJ30 Traveler’s three-engine all-wheel-drive HEV technology alleviates this concern. The system includes a hybrid engine and dual motors at the front and rear. It uses pure electric drive at low speeds for a quiet and smooth ride. At high speeds, the engine drives directly, providing efficient power output. The system smartly switches between modes like pure electric, range extension, and energy recovery. This ensures excellent fuel efficiency, with a WLTC combined fuel consumption of just 6.45L/100km.
The BJ30 Traveler, a model under Beijing Off-road, excels in off-road capability. It features the “three essentials of travel and off-road,” which lowers the off-road threshold. First, the equipped four-wheel-drive system responds quickly, taking only 0.03 seconds. This allows the vehicle to react swiftly to complex road conditions. It enhances stability on unpaved surfaces and in challenging weather, making off-road driving more effortless.
The energy lock allows flexible adjustment of front and rear axle torque. It works with the four-wheel electronic limited-slip system. When a wheel sinks in mud or sand, the system quickly limits power to the slipping wheel. It transfers torque to the wheel with traction. This helps the vehicle escape easily. The driver does not need to floor the accelerator. The vehicle can get free with ease.
The system offers seven driving modes: snow, sand, mud, and water, covering most outdoor scenarios. Beijing Off-Road integrates years of off-road data. You don’t need to understand “torque distribution” or “brake force.” Just turn the driving mode knob. The vehicle automatically matches the best parameters. You can enjoy off-roading without prior knowledge.
Summary: The BJ30 Traveler impresses with its versatility. It combines off-road capability with the practicality of a family vehicle. You can explore tough terrains and enjoy fuel efficiency and ample space for daily commutes and family camping. Its pre-sale price ranges from 102,900 to 139,900 yuan (19650$), offering consumers plenty of options. This vehicle will officially launch on September 27. We look forward to seeing if the final price will exceed our expectations.