Today, I introduce Beijing Hyundai’s first pure electric platform SUV—the Beijing Hyundai EO. The official pre-sale price ranges from 130,000 to 150,000 yuan (21060$). This model marks the brand’s entry into the pure electric platform strategy. What key features does it offer? Let’s discuss this through static photos.
Let’s first discuss the appearance. It clearly aims to distinguish itself from Chinese new power brands. For example, the front features eight small angel eyes on both sides. Below, a light strip showcases a pixel art design, reflecting a modern electric vehicle style. An active grille sits below, optimizing battery performance in various conditions.
The car’s side shows the designer’s intent to create freshness. Many details catch the eye, such as the sleek lines and the silver trim at the rear. The rich line design enhances the visual appeal. The car measures 4615mm in length, 1875mm in width, and 1675mm in height, with a wheelbase of 2750mm. It targets the compact SUV market.
I think the rear design looks cool. The taillights use a pixel art style. This clearly shows the family design language. The rear also has great depth.
The interior design focuses on a wild theme. The 27-inch screen on the center console impresses visually. I hear it comes standard across the entire lineup. Another wild feature is the “Cyber Eye Heads-Up Display.” It projects instrument information onto the windshield. Users can choose from three modes: normal, minimal, and map.
Beijing Hyundai pays great attention to interior materials. They use a large area of leather combined with suede-like ultra-fiber material. This choice satisfies visual luxury. When you touch it, the luxury feel increases, enhancing emotional value. I especially like the soft material on the right leg rest. It adds a nice human touch.
Two 15W wireless charging panels support dual wireless charging. Now, the driver and passenger won’t argue over a single charging spot. This feature promotes family harmony. As an electric vehicle, it also includes two paddle shifters behind the steering wheel. These shifters control four levels of energy recovery. Press the left paddle for one-pedal mode. Press the right paddle to switch to automatic mode.
The high-end front seats offer heating and ventilation. When adjusting the driving mode, the side bolsters tighten with airbags for better support. The rear seats provide 14 adjustment levels and tilt up to 28°. This feature is great for long trips, allowing passengers to change their seating angle and reduce fatigue. The trunk has a standard capacity of 506L, which expands to 1540L when the second-row seats fold down. The vehicle includes 46 storage compartments. The second-row seats fold nearly flat, making a comfortable sleeping area for camping trips.
The car’s power and range details remain officially undisclosed. Previous reports from the Ministry of Industry and Information Technology indicate two power versions: a single motor and a dual motor. The single motor front-wheel drive version has a maximum power of 160 kW. The dual motor all-wheel drive version reaches 233 kW. It uses 64.2 kWh and 88.1 kWh lithium iron phosphate battery packs. Under CLTC conditions, the range offers five versions: 518 km, 540 km, 590 km, 692 km, and 722 km. In summary, I think the title “A Different Kind of ‘New Force'” fits this car well. Its design stands out from other Chinese new force brands. As Beijing Hyundai’s first pure electric SUV, it represents a new force for the brand. The new car started pre-sales on October 16. What do you think of the price?