In today’s fiercely competitive domestic auto market, Geely Auto stands out. It shows continuous sales growth and a clear strategic layout. Geely has become a typical representative of rapid development among Chinese car companies. At the global investor roadshow and the London launch of the Geely Galaxy EX5, Geely Auto Holdings Executive Director and CEO Guo Shengyue, along with Geely Auto Group CEO Gan Jiayue, shared insights on core topics. They discussed sales targets, smart driving, globalization strategy, and product strategy. Their discussion revealed the development logic and future direction of this leading car company.
Sales and profits rise together: 3 million units targeted for 2025, narrowing the gap at the top. Geely, one of the fastest-growing companies in China’s auto market, continues to shine in sales. Gui Shengyue reported that Geely’s sales reached 2.17 million units in 2024. In 2025, sales are expected to exceed 3 million units. Currently, Geely holds an 11% market share in China, just 4 percentage points behind the industry leader. “We are confident in further narrowing this gap,” he said. The growth in sales aligns with improved profitability. Gui emphasized that Geely does not seek mere scale expansion. Instead, the company focuses on optimizing product structure and releasing technological value. This approach achieves both volume and profit growth and serves as a reference for balancing scale and profit in the industry.
**Two. Smart Driving Anchors “Safety Equality” Over “Speed Priority”** As smart driving becomes a competitive focus, Geely introduces a unique concept of “safety equality.” This differs from the industry norm of “smart driving equality.” In March 2024, Geely launched the “Endless Journey Smart Driving Plan.” This plan includes five product tiers, H1 to H9, to meet diverse user needs. Gan Jiayue stated that Geely’s smart driving has three core traits: technological leadership, proactivity, and cost-effectiveness. He emphasized, “If smart driving technology relies on suppliers, automakers will be constrained in the future.” Thus, Geely commits to in-house development of smart driving, focusing on breakthroughs in computing power, chips, major algorithms, and large models. They plan to enhance smart driving using “AI + large models” in the future. “We prefer to be slower and ensure product safety,” Gan Jiayue said. This statement challenges the industry’s rush for smart driving features and reestablishes “safety” as a core focus of smart driving development. Notably, Geely’s domestic smart driving strategy is already mature. While overseas standards may lag behind, they will ultimately achieve “smart driving experience equality” for global users.
**Global Development Goals: Europe Focuses on High-End, Latin America Doubles Sales** Geely shows a dual strategy in overseas markets: “Deepening in Europe + Exploding in Latin America.” Gan Jiayue analyzed data regarding export goals. From January to September 2024, Geely’s sales in Europe grew by 61.8%. In Latin America, growth reached 93.4%, making it a key engine for overseas expansion. In Europe, Geely centers on Lynk & Co. The company uses a “European standard R&D” strategy to establish its presence. Models like the Galaxy E8 and Xingyuan align with European regulations and have launched in markets like Italy. In 2024, Geely plans to expand into major European markets, including the UK. Geely leverages Volvo’s dealer network in Europe to quickly enter the consumer market. Lynk & Co. prices its vehicles “not lower than competitors,” emphasizing competition through technology and brand rather than price. Gan Jiayue revealed that overseas product launches typically lag domestic ones by 8-12 months. However, with a full rollout of Lynk & Co. and Zeekr products by 2025, “future overseas growth will accelerate.” Geely maintains “equal rights for oil and electric vehicles.” Gasoline models compete with Toyota on quality, while electric vehicles respond quickly to user demands. Geely aims for growth rates “above the average in the electric vehicle market.” **Product Logic + Value Pricing: Calmly Responding to Subsidy Reductions** In product development, Geely follows a path from “single blockbuster to a full range of quality.” Gan Jiayue shared that creating a single blockbuster can be achieved by “concentrating resources.” To ensure every product is competitive, the key lies in “deep integration of customer needs and R&D.” Geely eliminates unnecessary features and adds innovative functions that are rare in the industry. This strategy shows significant results. The Geely E5, launched in 2024, sold over 10,000 units in just 13 days. The Xingyuan model now sells over 50,000 units monthly, becoming one of China’s best-selling cars. The Galaxy series also exceeds 10,000 units in monthly sales. Subsidy decline marks a healthy industry shift. Facing future subsidy cuts, Gui Shengyue stated that Geely has “enough confidence to respond.” Its core advantage lies in a “comprehensive product layout,” covering both the mass market and high-end luxury sectors. Few domestic car companies can simultaneously target both markets. Gui emphasized that subsidy decline signifies a healthier industry. Geely aims for international recognition based on “its technological advantages,” not on policy support. Geely refuses to engage in price wars. Gan Jiayue pointed out that competition should focus on “better technology, superior service, stronger brand perception, and compliant operations.” This value drives Geely’s global market strategy and builds its image as a high-end Chinese car company overseas. Localizing the supply chain strengthens regional foundations. Gan Jiayue emphasized that “to grow strong in the region, we must localize the supply chain.” Geely has unique advantages in this area. It leverages deep cooperation with Volvo to quickly integrate regional resources. It is also negotiating with other potential partners to pave the way for future regional expansion. “Localizing supply chain and technology builds long-term competitiveness.” This approach helps Geely avoid global risks and gain user and policy recognition in regional markets. In conclusion, Geely aims to set a global standard for Chinese car companies through long-termism. The insights from Geely executives reveal that the company’s development logic revolves around “technology-driven, user-centered, and long-termism.” Geely’s strategy emphasizes “safe equality” in smart driving. It avoids price wars in the market. It focuses on localizing the supply chain globally. These actions reflect Geely’s goal. The company seeks more than short-term growth. It aims to build long-term competitiveness.
Geely’s path offers valuable insights for China’s automotive industry. In the process of “going global,” focus on technology, prioritize users, and ensure compliance. This approach enables a true shift from “scale expansion” to “value enhancement.” It strengthens the globalization of China’s automotive industry.