Lamborghini founded in 1963 in Sant’Agata Bolognese. It stands as a global symbol of Italian automotive craftsmanship. Over 60 years, Lamborghini created many iconic models in automotive history. On October 22, Lamborghini held a brand day event in Shanghai to celebrate its 20th anniversary in the Chinese mainland market. The Revuelto Ad Personam 20th Anniversary Edition made its debut.
Stephan Winkelmann, chairman and CEO of Lamborghini, said, “Celebrating Lamborghini’s 20th anniversary in the Chinese mainland is a proud moment for us. Since the first dealership opened in 2005, we have created an extraordinary journey in this vibrant market, offering a full range of hybrid models today.”
Pay tribute to classics. Car culture enthusiasts will find the classic models on display interesting. The exhibit features legendary cars like the Miura, Jalpa, Diablo, and Countach. The Squadra Corse area showcases the Huracán Super Trofeo EVO2 race car. Each model represents an important chapter in Lamborghini’s history.
New Era Charm Classic models showcase the new era models. Revuelto, Temerario, and Urus SE represent Lamborghini’s latest and most iconic products. All three feature hybrid designs. They boost performance and mark a new era. Lamborghini now offers the most comprehensive lineup of hybrid supercars on the market.
As Lamborghini’s first HPEV high-performance hybrid model, the Revuelto sets a new benchmark with its 1,015-horsepower V12 hybrid system and optimal aerodynamics. The Urus SE features a new design, optimized aerodynamics, and an 800-horsepower hybrid system. It represents the pinnacle of super SUVs in comfort, performance, efficiency, emissions, and driving pleasure. The Temerario completes Lamborghini’s hybrid product lineup. It boasts an aggressive design and a newly developed V8 hybrid system. This engine is currently the only production supercar engine that can reach 10,000 RPM. Konstantin Sychev, General Manager of Lamborghini China, stated, “The Lamborghini Brand Day in Shanghai perfectly blends brand heritage with contemporary vision. It shows our commitment to honoring the classics and our determination to drive the future through innovation. We will continue to invest in the Chinese market, embrace new technologies, make supercars more accessible, enhance driving pleasure, and achieve lower emissions, providing customers with an exceptional experience.” During the celebration, Mr. Stephan Winkelmann unveiled the Revuelto Ad Personam 20th Anniversary Edition. This exclusive model features the striking Giallo Inti exterior, popular in the Chinese market, symbolizing prosperity, vitality, and prestige. It includes dynamic Nero Noctis stripes that emphasize speed and a bold stance. The exclusive “20th Anniversary” emblem reflects Lamborghini’s two-decade journey in China.
The car model showcases custom craftsmanship. The interior features Giallo Taurus stitching and piping. The new Ad Personam “L” logo complements this design. This logo reinterprets classic Lamborghini elements from a modern perspective. The Lamborghini brand day event celebrating 20 years in China concluded successfully. We look forward to the official launch of the Temerario in mainland China. We also anticipate how Lamborghini will lead the supercar market in the next 20 years.