Recently, Equation Leopard announced its total sales surpassed 200,000 units. The brand achieved this milestone in just 23 months, ranking among the top three new domestic brands to reach 200,000 units. Notably, it took only five months to jump from 100,000 to 200,000 units. This success stems from the strong performance of its product lineup, including the Leopard 5, Leopard 8, Titanium 3, and Titanium 7, in both professional and consumer markets, gaining widespread market recognition.
The Equation Leopard’s average sales increased by 173% compared to last year. The brand’s power continues to rise. This achievement stems from Equation Leopard’s deep insights into niche markets and product innovation. It not only broke sales records but also created a new category: “electric off-road.” This innovation diversifies industry technology paths. Through technological breakthroughs, Equation Leopard liberated off-road vehicles from traditional usage scenarios. It made off-roading accessible to many households, transforming it into a lifestyle for everyone. The brand also pushed personalization into the mainstream. The “boxy” design evolved from a niche model to a trend. At the user value level, Equation Leopard offers diverse products. This effectively lowers the barrier to personalized living. Everyone can enjoy personalized products and a better life at reasonable prices. For BYD, Equation Leopard’s 200,000 units mark a crucial point in the mid-to-high-end market. The brand’s average transaction price stands at 238,800 yuan (33530$). The Leopard 5, as the main sales driver, has an average transaction price above 250,000 yuan (35100$) and accounts for nearly 50% of total sales. The Titanium 7, a family favorite, sees an 85% choice rate for its top version. Equation Leopard’s success signifies the brand’s maturity and opens a new chapter for BYD in the mid-to-high-end market. Equation Leopard’s “5837” product matrix supports its achievement of 200,000 units sold. The “Leopard series” targets smart off-road vehicles, balancing outdoor exploration and urban daily use. The “Titanium series” serves as an all-purpose urban vehicle, catering to family travel and diverse urban needs. Both series complement each other, covering various user lifestyles. Specifically, the Leopard 5, as a pioneer in electric off-roading, successfully balances “performance” and “comfort.”
The Leopard 8 is a high-end flagship model created by BYD, Huawei, and DJI. It targets the “scarce flagship” market. It solves the industry’s challenge of balancing performance and intelligence in the 400,000 yuan (56170$) high-end electric SUV segment.
Titan 3 leads in tech trends. It blends mainstream and trendy styles. It tops sales for pure electric box cars. It ranks among the best in the A-class pure electric SUV market. Young consumers love it.
Titan 7, the pioneer of tough home vehicles, balances individuality and family needs. It sold over ten thousand units in its first month. It will become a phenomenal bestseller in 2025.
Fangcheng Leopard, a personalized brand under BYD, focuses on “innovation” and “openness.” Each model aims to address user needs and resolve dualities. This unique product concept helps the “5837” product matrix achieve a sales milestone of 200,000 units.