Today, Ford officially announced the pre-order price range for its highly anticipated purebred hardcore off-road vehicle – the domestic Ford Bronco. The lineup includes seven models, including the Far Bay, Black Diamond, Black Diamond Bigfoot Off-Road Edition, Long Beach, Long Beach Bigfoot Off-Road Edition, Wilderness, and the special limited edition Big Swamp. The pre-order price range is 300,000 to 450,000 yuan (62250$). The entire lineup is expected to be officially launched at the end of April this year.
Ford Mustang Far Bay and Mustang Diamond have impressive off-road capabilities; Long Beach stands at the forefront of fashion, not only outstanding performance, but also leading the trend; The wilderness is an all-round benchmark, combining ultimate off-road performance in one. At the same time, Ford Raptor also prepared the Ford Mustang Big Marsh Special Limited Edition for them, with limited special factory configuration.
The Ford Bronco has undergone 16 million kilometers of the toughest “Built Ford Tough” standard tests, with further optimization for hardcore off-road scenarios such as climbing and traversing. It not only has strong off-road performance but also reliable quality.
The Ford Mustang, as the pioneer of the Ford SUV family, has had a glorious history since its first appearance in 1966. This iconic off-road vehicle not only pioneered the concept of Sport Utility, but also became a legend in the hearts of off-road enthusiasts with its unique design concept and outstanding performance.
The appearance design of the Ford Bronco is based on the first generation Bronco in 1966, outlining the legend of half a century with a sharp and powerful style. The unique body proportions, classic dual round headlights, borderless grille with Bronco lettering, side-opening tailgate, and external spare tire details, make people feel the original and pure off-road power. In addition to the classic colors of volcanic black and snow peak white, the Ford Bronco has introduced three new exterior colors in China for the first time: desert white, cliff gray, and raging blue. The Ford Bronco features innovative modular body design, providing unprecedented personalized experience for off-road enthusiasts and modification enthusiasts. With over 20 removable modules and more than 10 modification reserved holes, it not only maximizes the potential for vehicle modification and personalization, but also allows every owner to modify according to their preferences and needs, anytime, anywhere.
The innovative modular body design maximizes the potential for modification and personalization of the Ford Bronco, with over 20 removable modules throughout the vehicle. The modular steel front bumper not only provides ample space for accessories like winches and brush guards, but also enhances off-road approach angles during extreme climbing. To meet the demand for personalized modifications, the Ford Bronco includes over 10 pre-drilled modification holes, making it convenient for owners to install various accessories without the need for additional drilling. This greatly improves the convenience and safety of modifications. The off-road geometry parameters of the Ford Bronco Wildtrak and Badlands special edition models ensure excellent performance, with approach angles of 45°, departure angles of 37°, and breakover angles of 26°, and a ground clearance of 273mm. The 1700mm track width provides better lateral control and stability, with minimal compromise between on-road and off-road performance. In terms of water fording depth, the Bronco Wildtrak is rated at 850mm, while the Badlands special edition with the high-mounted snorkel increases this to 925mm, achieving an industry-leading water fording depth.
The Ford F-150 Raptor’s off-road configuration is “armed to the teeth,” with the factory-standard Goodyear 35-inch mud tires, size LT315/70 R17, paired with 17-inch high-gloss black aluminum alloy off-road anti-slip wheels and wide-body fender flares. In terms of off-road performance, all Bigfoot off-road versions have a 4.7 rear axle ratio, Dana front/rear electronic mechanical differential lock, EMOD intelligent pre-load four-wheel drive, H.O.S.S. 2.0 suspension system with Bilstein three-stage nitrogen reduction, achieving top-level off-road enjoyment without the need for modification. The special limited edition for wilderness and swamps is equipped with intelligent front anti-roll bar disconnect function, which increases the free travel of the single-sided suspension to maximize wheel contact with the ground and improve vehicle passability.
The Ford Mustang is equipped with the 2.3L EcoBoost turbocharged engine, which has been awarded the “Ward’s Top Ten” engine. The engine has a rated power of 202kW and a maximum torque of 429N·m, paired with a 10-speed automatic transmission, ensuring powerful power output while also considering excellent fuel economy. The domestic version of the Ford Mustang retains its original flavor while making targeted adjustments based on in-depth insights into Chinese users. The interior is inspired by elemental landforms, retaining the original wildness of the Ford Mustang while achieving a harmonious coexistence of wildness and delicacy through material and workmanship upgrades. The 12.3-inch LCD instrument panel and 12-inch LCD center screen in the car provide rich, clear, and eye-catching driving and entertainment information. Paired with the high-performance Snapdragon 8155 chip, it provides a smoother and faster digital experience and a cooler car effect, not only supporting wireless CarPlay, but also equipped with a drone linkage function. In extreme environments, it can directly display the drone’s perspective on the center screen, allowing for comprehensive road conditions in a “sky-opening” manner. The Ford Mustang’s intelligent driving assistance includes ACC adaptive cruise control, TSR traffic sign recognition, and BLIS blind spot monitoring system. The large memory and storage space can support future 3-5 years of FOTA upgrade redundancy, keeping it up-to-date.
With the official start of booking for the domestic Ford Mustang, Ford’s new journey has begun. Ford’s sales increased by 43% last year both domestically and internationally. Currently, there are 77 Ford Experience Spaces in 63 major cities and regions nationwide. It is expected that by May 2024, there will be 100 Ford Experience Spaces.