When it comes to the BMW brand, many people associate it with driving pleasure. As a globally renowned luxury car brand, “driving a BMW, sitting in a Mercedes” has already deeply rooted in the domestic market. Some people believe that the 3 Series is the model that best represents the essence of the brand because of its outstanding handling. However, in terms of balance, the 5 Series is the preferred model for many people because it combines driving pleasure and comfort well. In the domestic luxury mid-to-large car market, German luxury brands are in the top group in terms of sales, taking turns leading the sales charts. With the advantage of lower retail prices, the FAW Audi A6L was the sales champion in the Chinese luxury mid-to-large car market in 2023, with the Beijing Mercedes-Benz E-Class ranking second, and the Brilliance BMW 5 Series unfortunately being squeezed into third place. Can the newly redesigned Brilliance BMW 5 Series reclaim the sales champion position? This issue of “Quality Car” will answer that for you. I. Basic Information and Product Highlights
The all-new BMW 5 Series from Brilliance officially launched on January 25, with 6 models ranging from 43.99 to 52.59 million yuan. All models are equipped with a 2.0T engine and 48V mild hybrid system. The 525Li model has a maximum power of 140kW and a maximum torque of 310N·m, while the 530Li model has a maximum power of 190kW and a maximum torque of 400N·m. The engine is paired with an 8-speed automatic transmission.
The BMW Pro automatic driving assistance system includes an 8 million pixel high-fidelity camera, surround view camera, side millimeter wave radar, ultrasonic radar, 300-meter high-precision long-range radar, and a central platform automatic driving electronic control unit. When the vehicle enters high-speed cruising mode and encounters a slow-moving vehicle ahead, the automatic lane change function with line-of-sight confirmation will display a lane change suggestion on the dashboard when traffic conditions permit. The driver naturally looks at the side mirror, and the intelligent driving system tracks the driver’s line of sight and head movements through an infrared camera to complete the lane change immediately. The Pro automatic parking assistance system’s tracing reverse system can automatically reverse along a 200-meter memorized path. The memorized parking can record 10 parking actions, and the vehicle will take over the entire driving task, including acceleration, braking, steering, and shifting between forward and reverse gears, using GPS data and motion trajectory data. The remote parking system can easily complete parking using a smartphone, effortlessly navigating narrow parking environments. Within a range of 6 meters from the vehicle, the My BMW App can control the vehicle to perform vertical automatic parking, parallel parking, and memorized parking. The panoramic starry sky roof extends from the front to the rear, providing nearly 30% more visible area than the previous model’s sunroof. The colors of the starry sky on the roof change with the vehicle’s various modes, complementing the interactive light strip. Internal sunshades provide further sun protection. The roof and the retractable panoramic sunroof together create a better sense of space for customers. The new BMW Brilliance 5 Series features a circular shining grille inspired by a “shark nose,” protruding forward to become the visual center of the vehicle’s front face. All lines on the front bumper and the long hood directly connected to the double kidney grille frame extend towards the front of the vehicle. The large bumper and the shining circular grille with illuminated borders give the vehicle’s front face a unique sporty charm. The bright “attention-grabbing” angel eyes headlights increase the vehicle’s recognition. The daytime running lights and turn signals are composed of two nearly vertically arranged LED elements.