In 2024, the sales of new energy vehicles in the market are booming. For joint venture models, it seems to be experiencing a defensive counterattack. According to public data, in the first quarter of this year, although the sales of mainstream joint venture brands have decreased year-on-year, the sales of pure electric vehicles are rapidly increasing. As April approaches, many joint venture brands have launched limited-time car purchase discounts. In addition, many joint venture brands are introducing multiple heavyweight new cars at the ongoing 2024 Beijing Auto Show, triggering a new round of changes in the automotive industry. The Mazda EZ-6 is one such heavyweight new car that made its debut at the auto show and has attracted high attention.
Mazda EZ-6: E for electric; Z for Zero Emission, representing Mazda’s vision for a sustainable society; Z also stands for zenith, symbolizing Mazda’s aspiration to reach new heights through design, driving experience, and spirit of challenge; 6 is Mazda’s model code. Mazda introduces the all-new electric Mazda EZ-6, marking a new era in the automotive industry. The design of the EZ-6 combines the beauty of Kodo design with new elements of the electric age, known as the new elegant coupe, boasting overwhelming beauty and unique style.
Playing with colors, Mazda excels. The MAZDA EZ-6 offers 8 colors. Among them, the flowing light gold is inspired by the color of molten copper at high temperatures, elegant, novel, and high-quality texture, with good thermal conductivity of copper, also representing the ideal color for efficient use of electricity. While the bright moon gray is mainly matte, it retains the shadow contrast and gloss texture of metallic paint, showing a light, dynamic feeling, more modern and dynamic.
In the front, there is a three-dimensional electroplated light-up logo with a dazzling design of laser-carved starlight, presenting the glowing wings of MAZDA. The flowing grille headlights are connected, while the integrated taillights on both sides add four circular barrel lights to fully embody the Mazda style. The taillights, along with the built-in variable electric tail wing, complement each other, simple yet elegant. On the side of the car body, there are low drag wheels, improving aerodynamics and adding a more dynamic feel.
In the interior, the dashboard features a floating design, with a simple central armrest providing a comfortable feel. The use of leather or suede materials, along with exquisite matte chrome decorations, enhances the overall dynamic and elegant look of the vehicle. The car also comes with a super-sized panoramic glass roof, allowing for 360° head movement to avoid feelings of confinement. Inheriting Mazda’s strong design, handling, safety, and quality genes, the EZ-6 boasts the most powerful intelligent capabilities among joint venture new energy vehicles. It is the first model in its class developed and produced on a leading pure electric platform. It is also the first joint venture vehicle in China to feature a 14.6-inch HD touchscreen and the first joint venture new energy vehicle with an intelligent electric tailgate. The car’s infotainment system, powered by a 7nm Qualcomm Snapdragon 8155 chip, provides millisecond touch response. The car offers 13 super intelligent cabin modes, such as nap mode, temperature mode, care mode, privacy mode, car wash mode, and camping mode. Equipped with a SONY premium surround sound system and 14 high-quality speakers, the car provides an immersive listening experience. In terms of driving performance, Mazda ensures a smooth driving experience by recalibrating the power output curve for electric vehicles. The car offers three driving modes – ECO, Comfort, and Sport – to meet different driving needs. The i-DM intelligent driving control system enhances Mazda’s integrated driving experience, providing a smoother and more enjoyable ride. The EV-SOUND feature allows users who enjoy driving to experience Mazda’s unique in-car sound experience. In terms of safety, Mazda’s all-steel cage safety architecture, with a high-strength steel ratio of 66.25%, includes the world’s first highest-strength cold-pressed parts at 1500Mpa. The industry’s first mass-produced ultra-low emission ultra-high-strength steel, along with a 7×5 all-steel cage structure, ensures sufficient safety in the cabin space. The car is equipped with 9 safety airbags, including front and side airbags, side curtains, far-side airbags, rear airbags, double pretensioners, and dynamic locking tongue seat belts to ensure passenger safety. The intelligent hardware of cameras, millimeter-wave radar, and ultrasonic radar allows the vehicle to recognize driving risks from all angles. Joint venture new energy sedan, opening a new competitive situation. The arrival of the EZ-6 will mark the entry of joint venture new energy into the era of pure electric platforms, targeting the joint venture B-class sedan market and foreign C-class electric vehicle market, enhancing competitiveness. From the “Rotary Spirit” to the “SkyActiv Blue” technology, Mazda brand always presents an image that balances environmental protection and safety performance. The new car inherits Mazda’s proud soulful design aesthetic and the commitment to providing a seamless driving experience. This new car not only inherits Mazda’s proud soulful design aesthetic and commitment to providing a seamless driving experience, but also surpasses its joint venture counterparts in terms of intelligence, safety, and quality competitiveness in the field of joint venture new energy, setting a new value standard. The EZ-6 is an electric sedan based on a leading pure electric platform, offering pure electric and extended range power options. In summary, the new energy vehicle market is booming, and joint venture brands are looking to introduce more new energy models to open a “counterattack” in 2024. In addition to increasing promotional efforts, joint venture companies are also accelerating their electrification and intelligence transformation. The Changan Mazda EZ-6, in this trend, has unique advantages, becoming a bright dark horse in the automotive market, breaking into the joint venture new energy sedan camp.