On September 23, the Buick GL8 family celebrated its 2 millionth vehicle. A GL8 Landmaster PHEV rolled off the line at the SAIC-GM luxury car factory. During the ceremony, famous swimmer Sun Yang, China’s first male Olympic swimming champion, became the proud owner of the 2 millionth GL8. Buick also introduced its eight golden rules for MPVs. These rules aim to elevate the quality standards of China’s MPV production. To mark the 2 million sales milestone, Buick will offer customers who order a GL8 Landmaster PHEV from September 23 to October 31 a limited-time “2 Million Champion Commemorative Gift.” This gift allows consumers to share in the glory of the “Champion” model.
Two million units mark not just a new height but a new starting point. Buick globally debuts its new energy MPV concept car, the OMPV “Organic Ecological Mansion.” This vehicle breaks through in concept, design, and technology. It redefines existing product forms. It illustrates Buick’s vision for the future of MPV vehicles. Buick will continue to lead MPV development with its rich technological foresight and product reserves.
2 million users trust the GL8 family. The GL8 has sold well for 25 years. Buick GL8 ranks among SAIC General Motors’ most successful models. It stands as a legend in China’s MPV market. Since the first generation launched, the Buick MPV has focused on the market for 25 years. It defines a market, explores new opportunities, creates categories, and evolves. Each generation listens to user feedback and observes industry trends. It enriches the MPV concept and grows with China’s economic development, market changes, and industrial progress. In China’s MPV market, the Buick GL8 has the most users, the widest product line, and the richest price range. It consistently ranks first in market share and vehicle retention value. It has built an excellent reputation and gained deep trust from users and the market. The saying goes, “MPV is GL8, GL8 is MPV.”
Entering the era of smart electric vehicles, the Buick GL8 family celebrates its 2 millionth MPV— the GL8 Luxurious PHEV. This model marks a milestone in Buick’s push into the new energy MPV market. It features the new generation PHEV smart electric hybrid system from SAIC-GM. With upgraded smart electric technology, luxurious design, and comfortable space, it sets a leading standard in safety, environmental protection, research certification, and manufacturing quality. It defines the luxury MPV smart electric travel experience and showcases the “strongest luxury hybrid MPV” status. After its launch, demand soared, attracting business owners, executives, and industry elites. The GL8 Luxurious PHEV became the “champion choice,” perfectly interpreting its “peak definition.” It signals that Buick MPVs will continue to lead and innovate in the new journey of the smart electric era. The GL8 embodies the “Eight Golden Principles” of open-source MPVs, showcasing benchmark strength. As a rare industry standout, the Buick GL8 has evolved through six generations over 25 years. It consistently listens to user needs. Each generation meets the industry’s highest standards for development and certification. From flexible space layouts to smart cockpits, from luxurious business seats to electric sliding doors and small tables, the Buick GL8 continually breaks through in luxury quality and product strength. It enjoys popularity among users and the market and earns recognition from industry peers. Buick addresses key issues raised by MPV users. Many experience motion sickness during rides. Others find the large size difficult to handle and park. Some new energy MPVs have high energy consumption or short range, failing to meet travel needs. Consumers worry about battery safety and travel security. Buick draws on its deep experience in MPV development and adheres to the highest manufacturing standards. It identifies eight key principles for MPVs: Standard One: Ensure comfort during long drives. The Buick GL8 Landmaster PHEV optimizes chassis design, resonance control, cabin air quality, and sound quality. It features a “4x Anti-Motion Sickness Eco-Cabin” for long-distance comfort. Standard Two: Prioritize safety at all times. Safety is a non-negotiable standard for every GL8. The GL8 Landmaster PHEV meets C-NCAP’s five-star safety rating. Its battery and electrical systems comply with ASIL-D standards. It includes a mature NOP smart navigation function, offering a top-tier security framework. Standard Three: Achieve dual excellence in range and energy consumption. The GL8 Landmaster PHEV utilizes a new generation of PHEV technology. It balances long range, low energy use, and high performance. Under extreme conditions, it exceeds 1000 kilometers in range. It also addresses the power decline issues found in existing hybrid models. Standard Four: Offer ergonomically designed seats validated by rigorous testing. Buick’s 25 years of development yield over 60 comfort parameters and 101 stringent tests. This creates industry-leading seats, providing a spa-like business class experience. Standard Five: Make every journey feel special. For the Buick GL8, luxury is not just about configurations. It centers on people. It balances prestige and suitability. The GL8 Landmaster PHEV features a silver welcome light carpet and hidden door handles that pop out automatically. It includes a two-step entry designed for Chinese users, making every step elegant. Inside, the soft Nappa leather and 13mm Australian wool floor mats enhance comfort. The vehicle offers a concierge-style experience with a cooling and warming box and a 15.6-inch rear smart screen. The GL8 fits in a multi-story garage. It has dimensions of 5219×1878×1807mm, ideal for Chinese city roads. It provides high space efficiency. Children can enter without bending down, and adults can sit without hitting their heads. It excels in spaciousness and comfort. The GL8 boasts the highest resale value among domestic MPVs. Its reliable performance and quality assurance earned it the title of the three-year resale champion in the domestic MPV market. With 25 years of luxury MPV manufacturing experience, the SAIC-GM Jinqiao luxury vehicle plant ranks among China’s most advanced factories. It features numerous international and domestic leading technologies and processes, along with top-tier automation and smart IoT systems. This ensures the GL8 Landmaster PHEV’s exceptional quality. The “Eight Golden Standards” for MPVs focus on user experience and pain points. Buick deeply understands user needs and market insights. By sharing these standards, Buick leads the industry in creating high-quality MPV travel experiences in the era of smart electric vehicles. Buick unveiled its new energy MPV concept car globally. This concept car defines the new generation of MPVs. The Buick OMPV, or “Organic Ecological Residence,” revolutionizes vehicle design. It uses organic aesthetic principles to create dynamic shapes. The interior space is no longer a fixed scene. It connects to the internet, IoT, and vehicle networks. This approach creates an organic, dynamic environment from a human perspective. The vehicle adapts to users’ needs. It adjusts space layout, lighting, and accessories. Users can switch between different living scenarios with one button.
The cabin serves as a lounge for relaxation and entertainment. It also functions as a children’s room for parenting. It acts as a mobile meeting room for business discussions. Additionally, it meets the needs of private office space. Human-machine interaction feels more refined and natural. Users do not need to give explicit commands. They can simply express emotions. The smart system adjusts the cabin environment automatically. Targeting consumers who seek sustainable quality living, the Buick new energy MPV concept car goes beyond traditional transportation. It offers an unprecedented, multi-sensory experience. This showcases the upcoming breakthrough evolution of MPVs.
For market leaders, the 2 million units of the Buick GL8 family marks a new starting point. From this new height, Buick MPVs focus on breakthroughs in electrification, comfort, and smart technology. They continuously expand their model range and explore diverse usage scenarios. Buick offers more drive options, a complete product lineup, and a broader price range. This approach creates a high standard for products and experiences. It also helps Buick accelerate its high-quality transformation towards electrification, smart connectivity, and premium positioning, continuing the brand’s market legacy.